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[STEAM] PUBG and Subnautica publisher Krafton says it’s transforming into an ‘AI-first’ company

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Krafton, the South Korean publisher behind PUBG, Subnautica, Hi-Fi Rush, and more, has announced its intention to restructure into an “AI-first” company.

In an announcement made to local press on Thursday, Krafton CEO Kim Chang-han said the company would reorganise its development operations to “place AI at the center” of problem-solving.

To make this happen, Krafton will invest approximately KRW 100 billion (about $69.5m USD) to build a GPU cluster to “support multi-stage tasks requiring sophisticated reasoning and iterative planning”, and serve as “the foundation for accelerating the implementation of agentic AI”.

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