[STEAM] NBA Top Shot launches new season with new collectibles and star partnerships

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The makers of

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are back with more officially licensed digital collectibles and partnerships for fans.

The National Basketball Association (NBA), the National Basketball Players Association (NBPA), and 

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, creators of the Flow blockchain, today unveiled the latest season for NBA Top Shot, the officially licensed digital collectibles platform that reimagines how fans experience the game.

This season features headline partnerships with top rookies Cooper Flagg, Yang Hansen, and other emerging stars, who will debut digital autograph inscriptions and 1-of-1 signature collectibles on NBA Top Shot. Fans can look forward to revamped collectibles with foils, textures, and interactive designs, plus more dynamic pack experiences.

From its inception in 2020, Dapper Labs said NBA Top Shot has introduced a new era of fandom, allowing NBA fans worldwide to collect, trade, and celebrate the league’s most memorable plays. NBA Top Shot has fostered an active global community, merging the excitement of real-time basketball action with genuine ownership of Top Shot Moments. 

Blockchain makes it all possible. Dapper Labs was the non-fungible token (NFT) darling of 2021, but NFTs haven’t held their value. Now the company is embedding more utility into its digital assets to deal with declining user engagement. The company still has 300 or so people, but it’s down significantly from the past. Dapper Labs’ Flow token is worth about 27 cents, down 99% from $46.16 in April 2021.

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Rising star Cooper Flagg. Source: Dapper Labs This season’s doubling down on rookies was inspired by the market’s clear demand for rookie collectibles. On NBA Top Shot, fewer than 5,000 rookie collectibles from Victor Wembanyama or Cooper Flagg will ever exist.

The NBA, NBPA and Dapper Labs remain fully committed to ensuring the permanence of NBA digital collectibles to the Top Shot community. By creating a fun and innovative platform for fans to engage with the best plays and players from the NBA, Top Shot is a platform where collectors can showcase their fandom and passion for the greatest Moments from the NBA—past and present. Every dunk, assist, and buzzer-beater is independently retrievable and verifiable—setting a new benchmark for digital sports collectibles.

“NBA Top Shot was built to bring fans closer to the sport they love, ensuring that each digital collectible remains an authentic and lasting piece of basketball culture long term,” said Roham Gharegozlou, CEO of Dapper Labs, in a statement. “This season we’re taking the next step—delivering autographs and interactive collectibles from the NBA’s next generation of stars while securing the highlights themselves on chain.”

Since launch, NBA Top Shot has attracted a global audience of collectors who own, trade, and celebrate the greatest plays in basketball history. With star partnerships, digital autograph inscriptions, interactive collectibles, and fully on-chain highlights, the 2025–26 season is poised to be Top Shot’s most exciting yet.



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