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How Coach and Prada are luring Asian consumers with coffee and cakes

Pelican Press

By Pelican Press,
in World News

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A corduroy Ralph Lauren letter jacket at the brand’s store in Singapore retails for around $900 Singapore dollars ($693). But a vanilla latte in its cafe? A comparative steal at SG$9. From Ralph Lauren to Coach, Louis Vuitton, Dior and Prada, clothing and luxury brands are opening stores in Asia to connect with consumers who are increasingly prioritizing experiences over tangible purchases.

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