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How are Gen Zs affording luxury trips? For some, it’s all a facade

Pelican Press

By Pelican Press,
in World News

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Jon Morgan, co-founder of business consulting firm, Venture Smarter, was mentoring a Gen Z entrepreneur when he noticed something strange about her life and the one she portrayed online. His 23-year-old mentee had spent 1½ years crafting a luxury travel persona — one that suggested she was living a $500,000-a-year lifestyle, he said. In reality, her annual expenditure was closer to $12,000…

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