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Shoppers are trading down to store brands without even realizing it

Pelican Press

By Pelican Press,
in World News

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Many consumers are buying retailers’ cheaper alternatives to name-brand items without even meaning to. So-called private-label products have been getting more popular for years as inflation-weary shoppers hunt for bargains. U.S. sales of store-brand products rose nearly 4% last year to a record $271 billion, the Private Label Manufacturers Association estimated in January. But it isn’t just…

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