The real reason we cherish mementos

[Pelican Press 0]

People often commemorate events or experiences with a social media post, souvenir or a ticket stub. New research from the Cornell SC Johnson College of Business finds that the desire to collect mementos is closely tied to the timing of when an experience ends and the emotion of sadness. Suzanne Shu ’90, M.Eng. ’92, the John S. Dyson Professor of Marketing at the Charles H.

This is the hidden content, please

• Sign In
• or
• Sign Up