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Former Blizzard president and Xbox exec says Xbox needs to ‘pick their lane and stick to it’


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Former Blizzard president Mike Ybarra says Xbox should decide what its identity should be going forwards, instead of trying to be a jack of all trades. Ybarra, who served various roles at

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for 20 years (culminating in a role as corporate vice president on Xbox Live and Xbox Game Pass) before becoming Blizzard president for three years, took to X to give his views on Xbox’s current…

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