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Rich Americans are increasingly unaware they’re class…

Pelican Press

By Pelican Press,
in World News

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EXCLUSIVE: UBS’s Paul Donovan notes that many wealthy Americans don’t perceive themselves as rich, leading to confusion between the reality and perception of wealth, a distortion fueled by social media. Bain & Co’s Claudia D’Arpizio highlights a rise in “luxury shame,” with consumers curbing visible status purchases and luxury brands needing to shift focus from elitism to culture and innovation as…

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