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The psychology behind escapist marketing in anxious times

Pelican Press

By Pelican Press,
in World News

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Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to cinematic ads that transport viewers into dreamlike sequences? And why is Simons, Canada’s remaining department store, incorporating art and interactive technologies into its retail spaces? The answer lies in a trend known as escapist marketing. In an era marked by economic…

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