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[ECO]National Program Tackles Myths About Electric Vehicle Home Charging and More


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Electric vehicle home charging options are among the key topics in Veloz’s new $43.5 million nationwide education campaign.

More Americans want to buy electric vehicles, but many don’t know basic facts about how they work or understand electric vehicle home charging options. A new national education campaign aims to fix that problem.

Veloz, a nonprofit organization, recently received $43.5 million from Electrify America to launch the “

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” program. This nationwide effort will teach consumers about electric vehicles (EVs) and help clear up common misunderstandings about topics like electric vehicle home charging.

Americans bought 1.3 million EVs in 2024, a 7.3% increase from the previous year. This growth outpaced gas vehicle sales, which only increased by 2%. Nearly half of the people who don’t own EVs say they’re interested in buying one, but many have questions about electric vehicle home charging and other practical aspects.

Despite growing interest, many Americans lack basic knowledge about EVs. For example, 61% of U.S. consumers don’t know they can charge an EV at home using a standard wall outlet. This lack of awareness about electric vehicle home charging represents a significant barrier to adoption.

“Driving an EV isn’t just a trend – it’s a more affordable, cleaner, and exciting way to drive,” said Josh D. Boone, Veloz’s executive director. He emphasized the need for “a brand-neutral national campaign that will help consumers understand the benefits of going electric,” including the convenience of electric vehicle home charging.

The car-buying process typically involves extensive research since vehicles represent major household purchases. However, with the EV market being relatively new, many consumers simply don’t have enough information to make confident decisions about vehicle options, costs, or electric vehicle home charging setups.

Much of the early EV industry investment focused on developing vehicles and building charging stations. Consumer education received less attention, creating an information gap about topics like electric vehicle home charging that the Electric For All program aims to fill.

“Our investment in Veloz’s Electric For All program will empower consumers with the information they need to make informed vehicle purchases,” said Rachel Moses, senior director at Electrify America, whose company also helps Americans understand public charging options that complement electric vehicle home charging.

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Veloz has already upgraded its ElectricForAll.org website in 2024. The site now includes tools to help shoppers find EVs and available incentives in all U.S. metro areas with 50,000 or more people. This includes communities identified under the Justice40 initiative, which aims to deliver benefits to disadvantaged communities. The site also provides detailed information about electric vehicle home charging options for different housing situations.

The website is available in 15 languages, including English, Spanish, and ********. It serves as the central hub for the organization’s educational campaigns. Visitors can learn about new and used EVs, find incentives available in their zip code across all 50 states, and get information about electric vehicle home charging and public charging options.

To reach a national audience effectively, Veloz is partnering with The Shipyard, a marketing firm based in Ohio, and Accent, an agency specializing in multicultural content. Together, they plan to deliver creative educational materials that appeal to diverse American audiences, addressing various aspects of EV ownership including electric vehicle home charging solutions.

“This campaign partnership comes at an important time to continue building enthusiasm about the benefits of transportation electrification,” said Caroline Choi, Veloz board chair and executive vice president at Edison International and Southern California Edison, companies with extensive experience in supporting electric vehicle home charging infrastructure.

Veloz has already demonstrated success with its Electric For All campaigns in California, where EVs now make up over 25% of new car sales. The organization recognizes that state and local governments play crucial roles in EV adoption through incentives and education programs, including those that help residents understand electric vehicle home charging options.

The nationwide expansion aims to build on these successes and bring similar opportunities to all 50 states to maintain momentum in EV adoption across the country, making information about electric vehicle home charging more accessible to all Americans.

“We have an incredible opportunity to reach the next generation of EV drivers with a campaign of this magnitude,” said Serena McIlwain, Secretary of the Maryland Department of the Environment. She noted that states across the country are offering incentives, investing in infrastructure, and creating policies to make zero-emission vehicles more accessible, including support for electric vehicle home charging installations.

McIlwain emphasized the importance of giving consumers the information they need: “When people learn more, they love the technology, the convenience, the savings and the eco-friendliness of EVs.” This includes learning about the convenience of electric vehicle home charging, which eliminates trips to gas stations.

Veloz was established in 2017, building on the foundation of the California Plug-In Electric Vehicle Collaborative founded in 2010. It operates as a 501(c)(3) nonprofit organization committed to educating consumers about all aspects of EV ownership, including electric vehicle home charging options.

The organization brings together diverse partners from both the public and private sectors. Its board includes representatives from various industries and government agencies, all working toward the common goal of increasing EV adoption by addressing barriers like confusion about electric vehicle home charging requirements.

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Electrify America, which provided the $43.5 million sponsorship, operates the largest open network of fast charging stations in the United States. The company aims to promote EV adoption for a more sustainable future, recognizing that both public charging networks and accessible electric vehicle home charging solutions are essential parts of the EV ecosystem.

With this significant funding and national approach, the Electric For All program represents a major step forward in addressing one of the biggest barriers to EV adoption: lack of consumer knowledge about important topics like electric vehicle home charging.

As more Americans consider making the switch to electric vehicles, having access to clear, reliable information will be crucial. The Electric For All program aims to provide exactly that, helping consumers understand how EVs can fit into their lives and budget, including practical advice about

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vehicle home charging systems.

By focusing on education rather than simply promoting specific brands or models, the program takes a neutral approach that prioritizes consumer interests. This strategy may help build trust among potential EV buyers who might otherwise be skeptical of marketing from car manufacturers claiming that electric vehicle home charging is simple and convenient.

For Americans considering an EV purchase, the expanded ElectricForAll.org website offers a starting point to learn about available options, potential savings from incentives, and practical information about electric vehicle home charging and public charging options when traveling.

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