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[STEAM] inZoi Publisher Dismisses Plummeting Steam Concurrents, Insists Sales Are a Better Indicator of Performance Because It's a Single-Player Game

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publisher Krafton has addressed an ongoing debate about its plummeting Steam concurrent player count, insisting that as a single-player game sales are a better indicator of performance.

The eye-catching The Sims competitor launched big on Steam with an all-time peak concurrent player count of 87,377.
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, the fastest sales milestone ever for a game published by the South Korean megacorp. It rose to number one on Steam’s Global Top Sellers List (by sales revenue) just 40 minutes after release, with CEO CH Kim said at the time that Krafton planned to “foster" the game as a "long-term franchise IP."

However, inZoi's Steam concurrent player count has dwindled since launch, with a 24-hour peak of 1,477. As
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reported this week, inZoi’s peak concurrent player count even dropped below the 16-year-old The Sims 3 on Valve’s platform.

IGN asked Krafton for comment on the situation, and it responded to dismiss Steam peak concurrent player figures as a barometer of the game’s success because it is a single-player game.

"inZOI continues to steadily generate sales, and as a single-player game, it would be most appropriate to refer to the additional sales count at each major update point as opposed to concurrent player count on Steam in measuring the game's performance,” Krafton said.

The focus on Steam concurrent player numbers has become a hot topic within the industry in recent years, with a number of developers and publishers insisting they don’t tell the whole story of a game’s performance, particularly for single-player games.

In 2024, John “Bucky” Buckley, community chief at Palworld developer Pocketpair,
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our obsession with the concept of the “dead game” and player counts was unhealthy for the video game industry and gamers. And in April this year, Alex Bolle, production director on Helldivers 2,
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that Steam concurrents are “a metric among many others.”

As for inZoi, Steam user reviews, which do have a significant impact on a game’s visibility on Valve’s platform, remain ‘mostly positive’ for all reviews, but are on ‘mixed’ for recent reviews. As an Early Access game, it has yet to fully release, a point Krafton made in its statement to IGN:

“That said, Early Access is only the beginning of inZOI's journey, and in many ways our work is just starting. During this phase, the team's top priority is gathering player feedback and continuing the development of the game with more enhanced features, improved performance, and an overall immersive and engaging experience. We're thankful for our dedicated inZOI community and look forward to sharing new content updates over the coming months."

Meanwhile, Krafton announced inZOI is coming to the Mac App Store and Steam in August. The Mac version of inZOI is optimized for the latest macOS on Apple Silicon, Krafton said, and takes “full advantage” of Apple’s MetalFX and Core ML “to deliver the same great gameplay experience as on Windows.”

Wesley is Director, News at IGN. Find him on
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at @wyp100. You can reach Wesley at [email protected] or confidentially at *****@*****.tld.

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