Jump to content
  • Sign Up
×
×
  • Create New...
New feature: 1 Vote = 0.10€ for server Owner!

[STEAM] Activision Says It's Doing Almost No Call of Duty: Black Ops 7 Pre-Promotion: 'We're Setting This Up More Like a Beyonce Album Dropping'

Steam

By Steam,
in Game News

 Share

Recommended Posts

  • Diamond Member
Steam Shadow Hunter

Steam 0

Posted
  • Diamond Member
Posted
This is the hidden content, please
This is the hidden content, please
announced
This is the hidden content, please
, a reveal that came later in the year than is usual for the series. And the debut trailer, below, gave fans little to go on beyond a story tease and confirmation of the year in which the game is set (2035) and its protagonist: David Mason.

It turns out, this is all part of Activision’s marketing strategy for ****** Ops 7, which is all about not revealing much at all before the game comes out later in 2025. To what end? Activision wants ****** Ops 7’s launch to feel like a surprise Beyonce album drop.

Speaking to
This is the hidden content, please
, Activision marketing chief Tyler Bahl explained what the company is trying to achieve with ****** Ops 7:

“Usually at this point in time, we would have teased everything that’s coming out. And I think in a lot of ways we’re setting this up more like a Beyonce album dropping; nobody’s going to know about it, or nobody’s going to see it coming.

“The whole goal was to really do something different, and for us to zag and show up in a unique way. And one way of doing that is almost not doing any pre-promotion and giving it to players in a really unexpected way.”

While Activision promised a ******* reveal for some point in the summer, perhaps it won’t reveal much at all, and fans will have to wait until the release date to get a real sense of what ****** Ops 7 is all about.

So, what do we know? ****** Ops 7 is set in 2035, more than 40 years after the events of ****** Ops 6, at a time when the world is on the brink of chaos following the events of ****** Ops 2 and last year’s ****** Ops 6. Co-op campaign returns for ****** Ops 7 after 6 skipped it (you can still play the campaign solo). Expect to use near-future weaponry in Multiplayer, with brand-new maps. Meanwhile, there’s the next chapter of Round-Based Zombies in the heart of the Dark Aether.

Here's the official blurb:

Wielding cutting-edge technology, David Mason and his team must fight back against a manipulative enemy who weaponizes fear above all else. According to Variety, ****** Ops 7 sees This Is Us star Milo Ventimiglia play David Mason (the character is recast with a new face), Kiernan Shipka as a new character called Emma Kagen (CEO of The Guild), and Michael Rooker, who reprises his role as Mike Harper from ****** Ops 2.

Also confirmed is that Activision is sticking with last-gen consoles for ****** Ops 7, which is due out across Xbox Series X and S, Xbox One, PlayStation 5, PlayStation 4, and PC via “Xbox PC,”
This is the hidden content, please
, and Steam. As you’d expect, you can play day-one on Game Pass Ultimate or PC Game Pass. There was no mention of Nintendo Switch 2 in the announcement. It’s a co-development between Treyarch and Raven Software.

****** Ops 7 marks the first time the ****** Ops sub-series has seen back-to-back releases, and comes just a year after ****** Ops 6’s launch. Some fans are already saying this makes ****** Ops 7 feel like a stop-gap, as 2023’s Modern Warfare 3 was considered by some within the community given it followed 2022’s Modern Warfare 2 just a year later. Activision, however, has insisted ****** Ops 7 “delivers the full Call of Duty package for our players.”

The expectation is Infinity Ward will return with a new Modern Warfare game in 2026, resetting the Call of Duty cycle once again.

For more, check out
This is the hidden content, please
.

Photo by Gilbert Flores/Variety via Getty Images.

Wesley is Director, News at IGN. Find him on
This is the hidden content, please
at @wyp100. You can reach Wesley at [email protected] or confidentially at *****@*****.tld.

This is the hidden content, please

0

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
 Share
Go to topic listing

  • Vote for the server

    To vote for this server you must login.

    Jim Carrey Flirting GIF

  • Recently Browsing   0 members

    • No registered users viewing this page.

Important Information

Privacy Notice: We utilize cookies to optimize your browsing experience and analyze website traffic. By consenting, you acknowledge and agree to our Cookie Policy, ensuring your privacy preferences are respected.

  I accept