Here’s what Pensacola Reverb by Hard Rock Hotel will look like

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Here’s what Pensacola Reverb by Hard Rock Hotel will look like

The first major project to go up at Maritime Community Park since the Wahoos stadium was built is nearing its final stage of approval.

The final aesthetic design concepts for the proposed Reverb by Hard Rock Hotel and apartment development at Community Maritime Park will be reviewed by the Pensacola Planning Board on June 10.

Inspired Communities of Florida is seeking its final aesthetic review on the proposed 15-story apartment building and 10-story hotel under the 

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The planning board gave initial approval to the concept in March.

Inspired Communities of Florida, also known as The Dawson Company, is partnering with EJ Smith Enterprises, the real estate development company owned by Emmitt Smith, to build the apartments and hotel. The project is being built on Maritime Park Lot No. 5, and developers also have a lease option for Lot No. 4, which is currently a parking lot. The design of the building is being done with the potential concept of future development at Lot 4 that would tie into this building.

The design features rock-and-roll-themed art on the sides of the buildings, although the artwork used in the conceptual images is still placeholder art.

Many of the city’s other zoning rules won’t apply to this project because the developers are designing the project to meet the requirements of the Florida Live Local Act. That law, passed in 2023, allows developers to be exempted from local zoning rules if their projects have at least 40% of the residential units designated workforce housing with rents affordable for individuals who make between 80% and 120% of the area median income for the local area.

The Pensacola City Council approved the lease for the hotel in August 2024. Under the lease, the developer has 12 months to obtain building permits from the city, and construction must begin within 45 days of getting the permits.

This article originally appeared on Pensacola News Journal:

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