Take-Two and EA Are Betting Big on AI Even If Gamers Aren’t Onboard

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Take-Two and EA Are Betting Big on AI Even If Gamers Aren’t Onboard

The implementation of AI has been seen as a threat to almost every industry, and gaming is no different. The main concern regarding it has been the fear of replacing the human workforce and using datasets without permission. EA and Take-Two still continue to hold their stance for using AI to “speed up the process,” but not everyone is convinced.

There’s no denying that AI is more efficient than humans when it comes to doing repetitive tasks. It may not be perfect, but it will get there someday. With how things are going, it would be a matter of time before AI would be capable enough to do things with human perfection. Ultimately, humans can get sidelined from certain tasks in the name of “efficiency.”

EA and Take-Two are skeptical about using AI for their workflows, but they aren’t backing off

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When studying the Form 10K filings of EA and Take-Two, Bloomberg

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some interesting details. For instance, both companies mention integrating AI tools to improve development and business processes. However, their statements also suggest that they are worried about social pressure putting their reputations at risk.

In the case of EA, they’ve

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that implementation of AI can cause “social and ethical issues, if not managed appropriately.” Thus telling the investors that it could prove to be risky, and leaving them a choice, whether they want to proceed with them or not.

We are integrating artificial intelligence tools and technologies into our business and development processes. The use of artificial intelligence might present social and ethical issues that, if not managed appropriately, may result in legal and reputational harm, cause consumers to lose confidence in our business and brands, and negatively impact our financial and operating results.

On the other hand, Take-Two arrived at the same conclusion and

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that their “products may present operational and reputational risk.” In layman’s terms, it implies they are using AI tools, knowing the risks and warning investors, in case that blows out.

Infringement can cause major harm to a company, and Bungie probably learned that lesson. However, despite such risks, Take-Two and EA aren’t stepping back, as they want to keep things “efficient.” Take-Two CEO Strauss Zelnick may say AI can’t replace “creative genius” like humans, but that could be just another PR move.

Is AI a good thing for the gaming industry?

The term AI, as we know, is actually an AGI, which stands for Artificial General Intelligence. While a full-blown AI would be on par with or exceed human intelligence, AGIs are made out of collective general knowledge. Thus, you can see many using these tools to generate images or texts with rephrased material.

Many companies have started using AGIs to recreate things with descriptive prompts efficiently. One of its use cases can be explained by jobs like concept artists. They mainly specialise in creating unworldly environments out of nothing by mixing and matching ideas. AI can be tasked with doing the same, but of course, the products aren’t perfect.

Concept artists could use these generated images to generate ideas they probably didn’t think of. Since AGIs produce results by combining many things, one element can stand out to the artist, helping them think faster and use their creativity to create something unique. However, that would be an ideal situation if the world didn’t revolve around money.

Since most of the companies try to focus on profits, it’s highly unlikely they’d be willing to pay more to the human workforce, while keeping “efficient” robots. When profit is concerned, laying off more expensive and fragile humans makes sense. Will that be good for companies? Undoubtedly. For regular people? Only time can tell.

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#TakeTwo #Betting #Big #Gamers #Arent #Onboard

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