Hello Kitty Merch Match lets you collect adorable Sanrio merch in a messy match-3 pile, now in pre-registration

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Hello Kitty Merch Match lets you collect adorable Sanrio merch in a messy match-3 pile, now in pre-registration

• Collect three Sanrio items of a kind to clear the board
• Lots of Hello Kitty and Friends characters 
• Now in pre-registration

If, like me, you just can’t get enough of Sanrio, but if, also like me, you don’t have a limitless budget to spend on IRL merch, it seems Applibot Inc. has you and me covered. The aptly titled Hello Kitty Merch Match will let us collect Sanrio merchandise albeit in virtual form, because I need that Gudetama pouch in my life even though I already have far too many pouches and not enough money to put in them.

In Hello Kitty Merch Match, you’ll collect over a thousand kinds of Sanrio-themed merch featuring your favourite Hello Kitty and Friends characters. You’ll find three of a kind among the messy pile to clear the board, with everything from My Melody mugs to Cinnamoroll calculators.

What makes this so charming to me is that the visuals simply look adorable, and because they all feature a Sanrio coat of paint, it’s easy to see how this would be appealing to play especially on mobile.

And speaking of Sanrio characters, it seems even the less popular ones are joining the fray too. It’s not just your standard Sanrio fare here – Pompompurin, Kuromi, Hangyodon and Bad Badtz-Maru included – but even the likes of Wish Me Mell and Kirimichan are here too.

And for me, when you have a piece of sliced salmon in the mix, it’s bound to be a fabulous time.

For now, if you’re on the hunt for something similar while you wait for the official launch, why not take a look at our list of the best match-3 games on Android to get your fill?

In the meantime, if you’re eager to join in on all the fun, you can do so by pre-registering for Hello Kitty Merch Match on the App Store and on

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Play. It’s free-to-play with in-app purchases.

You can also visit the

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for more info, or take a little peek at the embedded clip above to get a feel of the vibes and visuals.

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