With Android XR, Google’s Brin gives smart glasses another go

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With Android XR,

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’s Brin gives smart glasses another go

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DeepMind Demis Hassabis and

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co-founder Sergey Brin sat for an interview at

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I/O.

Jennifer Elias

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on Tuesday announced that it’s getting back into the smart glasses game, and co-founder Sergey Brin said that this time will be different. 

“I’ve learned a lot,” Brin said Tuesday at a fireside chat during the annual

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I/O developer conference. 

His appearance came after

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announced a partnership with Warby Parker, which saw its stock rise more than 15% after the two companies said they plan to launch a series of smart glasses as soon as next year. The glasses will be built on top of

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’s Android XR, an operating system for headset computers, and they’ll include

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’s Gemini AI assistant that users can speak with to control the wearable devices.

Brin’s comments came in an impromptu appearance at a conference chat scheduled between

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DeepMind CEO Demis Hassabis and journalist Alex Kantrowitz about “the future of AI and its impact on our world.” 

During the chat, Brin said that with the rise of generative artificial intelligence, Alphabet is able to revive the idea of

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Glass, the wearable devices the company launched in 2013 for $1,500. 

“I definitely feel like I made a lot of mistakes with

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Glass, I’ll be honest,” Brin said, adding that he is still a big believer in the glasses form factor. 

“And now it looks like normal glasses without that thing in front,” he said, referring to the visible camera that existed on the corner of the original

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Glass prototype.

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co-founder Sergey Brin demonstrates

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’s new Glass, wearable internet glasses, at the

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I/O conference in San Francisco, Wednesday, June 27, 2012. The audience got live video feeds from their glasses as they descended to land on the roof of the Moscone Center, the location of the conference. (AP Photo/Paul Sakuma)

Paul Sakuma

Brin attributed the failure of

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Glass in part to “a technology gap.” Since 2013 when

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Glass was launched, the company has developed advanced AI technology that powers Gemini, its flagship AI product and a key component for users to control a wearable device.

“Now, in the AI world, the things these glasses can do to help you out without constantly distracting you — that capability is much higher,” he said. 

Brin also said that during his first attempt at the

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Glass, he didn’t know anything about supply chains and how to get the glasses to a reasonable price point.

The

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co-founder’s comments come as companies race to compete for wearable glasses as a form factor for AI products. Meta partnered with EssilorLuxottica, the maker of Ray-Ban, to make smart glasses that have a camera for capturing photos and videos. Apple is

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working on smart glasses that use augmented reality.

Besides Warby Parker,

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on Tuesday said it will partner with developers and device makers for Android XR, including Samsung, Qualcomm, Sony, Xreal and Magic Leap.

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’s annual developer conference also included a number of updates to its AI products, including a new high-end subscription service called

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AI Ultra, which costs $249.99 per month.

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announces Android XR and their partnerships with Gentle Monster and Warby Parker during

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’s annual I/O developers conference in Mountain View, California on May 20, 2025.

Camille Cohen | AFP | Getty Images

Glass was first sold to developers and early adopters and gained popularity mostly among tech enthusiasts. Despite backing from Brin and fellow

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co-founder Larry Page, the Glass project never caught on as a mainstream product. The built-in camera led to

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, and the product became the butt of jokes

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. The company tried to re-launch it as an “enterprise” product, but

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in 2023 announced that it would stop selling its Glass Enterprise smart glasses.

Brin on Tuesday joked about the infamous skydivers that introduced the glasses at

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I/O in 2012, which took place at San Francisco’s Moscone Center. At the time, four

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employees skydived out of a plane, live streaming their jump through their

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Glasses.

“Honestly, it would have been even cooler here at Shoreline Amphitheater,” Brin said, referring to the Mountain View, California, venue that’s currently used by

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for the conference.

“But we should probably polish the product first,” he said, which drew laughs from the audience. “Then we’ll do a really cool demo. That’s probably the smart move.”

WATCH: Balancing search, AI at

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I/O

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#Android #Googles #Brin #smart #glasses

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