OpenAI buys iPhone designer Jony Ive device startup for $6.4 billion

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OpenAI buys iPhone designer Jony Ive device startup for $6.4 billion

OpenAI Chief Executive Officer Sam Altman appears on screen during a talk with

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Chairman and Chief Executive Officer Satya Nadella at the

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Build 2025, conference in Seattle, Washington on May 19, 2025.

Jason Redmond | AFP | Getty Images

OpenAI said on Wednesday that it’s buying Jony Ive’s AI devices startup io for $6.4 billion in an all-equity deal that includes its current stake in the company.

Ive is taking on “deep creative and design responsibilities across OpenAI and io,” OpenAI said in a statement. The company said that io is merging with OpenAI, while Ive and his “creative collective” called LoveFrom will stay independent.

The news comes as OpenAI is rushing to stay ahead in the generative AI race, where competitors including 

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, Anthropic and Elon Musk’s xAI are investing heavily and regularly rolling out new products. And part of staying ahead in that race includes shoring up its hardware operations.

OpenAI is backed by 

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 and was recently valued at $300 billion in a funding round led by SoftBank.

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