‘I made a lot of mistakes with Google Glass’: Google’s Sergey Brin admits missteps but says Android XR has a bright future for one big reason

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‘I made a lot of mistakes with

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Glass’:

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’s Sergey Brin admits missteps but says Android XR has a bright future for one big reason

Sergey Brin, the man most responsible for

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Glass, is out of retirement and back at the company he cofounded, helping make AI happen. He’s also touting a new kind of “Glass” or, more accurately, Android XR smart glasses while admitting to some big

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Glass missteps.

Brin unexpectedly took the stage at

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I/O 2025 for a sitdown with Big Technology Podcast’s Alex Kantrowitz and DeepMind’s CEO Demis Hassabis on Tuesday. While

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mostly revolved around Gemini,

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’s generative AI platform, Kantrowitz asked Brin what he learned from the

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Glass experience and how he might apply that to the modern Android XR Glasses project.

With bracing candor, Brin told Kantrowitz, “I definitely feel like I made a lot of mistakes with

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Glass, I’ll be honest.”

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It’s quite an admission from Brin, who more than a decade ago was

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Glass’ biggest champion and memorably hosted a launch

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. It was a spectacular moment, but even there, Brin now sees a flaw and how he might avoid a similar misstep.

Talking about how much he missed that big launch moment, Brin turned his attention to the new XR glasses’ own launch. “Maybe…we should probably polish the product this time, when it’s ready and available, and then we’ll do a really cool demo. So, that’s probably a smart move.”

Brin may see the blemishes and ultimate failure of

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Glass, the first wearable smart glasses that let you use gestures, head tilts, and even blinks to take a picture, but there was a moment between 2012 to 2014, when

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Glass was everywhere.

I wore my pair to

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and CES, and on numerous

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. Brin was

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wearing his. They were, for a time, a cultural phenomenon, but also ridiculous, almost as quickly spawing the meme “

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“.

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Would be cool if this guy showed up again at #GoogleIO. This is from a decade ago (at a different event) when Sergey showed me how to take a selfie with

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Glass pic.

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.com/y0zlrMyR5c

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Still, I appreciated Brin’s enthusiasm, and when I ran into him more than a decade ago, while wearing

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Glass, naturally, he graciously took the time to show me how you could take a selfie with

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Glass (yes, it involved removing them from your face).

Glass suffered early on from availability and pricing issues ($1,500 / £1,000, or around AU$2,000) and Brin points to his naivete as the cause: “I just didn’t know anything about consumer electronics supply chains really, and how hard it would be to build that and have it be at a reasonable price point….This time, we have great partners that are helping us build this.”

The point here is that instead of

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trying to figure any of this out, it now has companies like Samsung, Gentle Monster, and Warby Parker, all experts in building consumer products, supply chains, and retail pricing, building the Android XR Glasses for them.

AI will make the clear difference

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Glass faded into ignominy, but Brin sees

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’s return to smart glasses in a fresh light, and it’s mostly because of his new **** project at

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: AI and Gemini.

Aside from the form factor, which did not look like normal glasses,

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Glass might have been ahead of its time. They were “smart” without really having any true smarts of their own.

“Now, in the AI World,” said Brin, “the things these glasses can do to help you out without constantly distracting you, that capability is much higher.” And it potentially makes interacting with Android XR Glasses much more natural. It’s also why

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and its partners are putting Gemini at the center of these Android XR wearables.

A

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presenter wearing

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Android XR Glasses at

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I/O 2025. (Image credit: Future)

Finally, Hassabis, who’d been watching the whole exchange, chimed in, “I feel like the universal assistant is the killer app for smart glasses, and I think that’s what’s gonna make it work.”

This all makes sense; a powerful AI sitting resident on your face in a familiar form factor that asks for nothing more than voice commands to do your bidding, but can also watch and act on your behalf. That’s the future of smart glasses, and one that

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Glass aspired to but never achieved.

Android XR Glasses will be Brin’s second smart glasses act and, perhaps, the one he’ll ultimately be best remembered for.

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#lot #mistakes #

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#Glass #Googles #Sergey #Brin #admits #missteps #Android #bright #future #big #reason

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