Google announces smart glasses partnerships as it takes on Meta, Apple preps its own eyewear

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announces smart glasses partnerships as it takes on Meta, Apple preps its own eyewear

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(GOOG, GOOGL) is teaming up with Warby Parker (WRBY) and Gentle Monster to develop AI-powered smart glasses. The company announced the partnerships during its

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I/O conference in Mountain View, Calif., on Tuesday, saying that it is also extending its existing relationship with Samsung to intelligent eyewear, as well.

The move puts

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in direct competition with Meta (META), which already offers its own Ray-Ban Meta AI-powered glasses. Apple (AAPL) is also working on its own smart glasses,

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, but they may not hit the market until sometime in 2027.

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’s plans call for its glasses to work with your smartphone, similar to Meta’s offerings, and will come equipped with a camera, speakers, and microphones that will allow you to interact with apps without having to reach for your phone. Naturally, they’ll also feature

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’s Gemini AI models.

The glasses will run on

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’s new Android XR operating system and will be available with an optional in-lens display that will provide you with information like text messages, turn-by-turn directions, the ability to take photos, and real-time translation.

Android XR-powered glasses will offer turn-by-turn glasses. (Image:

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) ·

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says it’s working with partner companies to help them start building glasses later this year and that it will team up with testers who will provide feedback on usefulness and privacy.

This isn’t

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’s first foray into smart glasses. The Search giant famously released its

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Glass headset as part of its Explorer program in 2013 and later made them available to the public in 2014. But their design, which included a small prism-like display in front of one lens, and $1,500 starting price turned off potential customers.

Despite failing to gain traction, many of the technologies

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built into Glass are coming into vogue. It’s worth remembering that Glass hit the market before the world was used to the ubiquity of smartphone cameras in their faces all of the time. And the idea of someone being able to snap a photo of you using their glasses raised a number of privacy concerns.

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’s Android XR will provide real-time translation. (Image:

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) ·

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To be sure, those worries are still relevant today, but consumers appear more tolerant of the concept now. It’s also worth noting that Glass was far from attractive. Meta’s smart glasses look like any other pair of Ray-Bans, whereas Glass looked like something out of a sci-fi movie.

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’s smart glasses are part of its broader augmented reality and virtual reality efforts. The company is also working with Samsung and Qualcomm (QCOM) to develop

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, which is scheduled to go on ***** later this year.

Story Continues

Tech companies are scrambling to catch the next major hardware revolution after the smartphone. There’s no guarantee that smart glasses will be the successor to the smartphone, especially since they still need a handset for things like connectivity and processing power, but as companies develop the technology, they’ll become more independent of those glass rectangles.

Meta has the early lead, but

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has the knowledge it accrued from its Glass experiment. And don’t sleep on Apple. The iPhone maker is certain to put up a fight in the space as it develops its own glasses.

Now customers just have to prove they’ll buy smart glasses in the same numbers they currently buy smartphones.

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#announces #smart #glasses #partnerships #takes #Meta #Apple #preps #eyewear

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