Real Fans Will “Find A Way To Make It Happen” If Borderlands 4 Costs $80, Says Randy Pitchford

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Real Fans Will “Find A Way To Make It Happen” If Borderlands 4 Costs $80, Says ****** Pitchford

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People like when the numbers go up in their video games, not when the number goes up to buy their video games. But Gearbox CEO and president ****** Pitchford believes “a real fan” will discover a way to pony up $80 for Borderlands 4 later this year–if that’s how much it costs.

Last week, someone

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told Pitchford that Borderlands 4 “better not be” $80. For his part, Pitchford has previously stated he “doesn’t know” how much the co-op game will cost. But that didn’t stop the Gearbox boss from responding with his opinion

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if Borderlands 4 does retail for that premium price.

“A) Not my call. B) If you’re a real fan, you’ll find a way to make it happen,” Pitchford wrote. “My local game store had Starflight for ***** Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlor in Pismo Beach, and I found a way to make it happen.”

A) Not my call. B) If you’re a real fan, you’ll find a way to make it happen. My local game store had Starflight for ***** Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlor in Pismo Beach and I found a way to make it happen.

— ****** Pitchford (@DuvalMagic)

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Earlier this week, Take-Two boss Strauss Zelnick–who oversees Gearbox–talked about the lighting-rod topic of $80 video games. “Our job is not to turn a consumer upside down, shake them, and see how much change comes out of their pockets,” Zelnick told

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. It’s one of the biggest stories in the industry this year, starting with Mario Kart World. Recently,

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announced $80 first-party games are on the way this holiday season. Take-Two hasn’t revealed any $80 games yet, but some speculate that Grand Theft Auto VI could retail for $100.

Borderlands 4 is set to launch September 12 on PC, PS5, and Xbox Series X|S. The game’s release date actually got moved up last month. Borderlands 4 is also coming to Switch 2, but a release date hasn’t been given for the title arriving on that platform.

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#Real #Fans #Find #Happen #Borderlands #Costs #****** #Pitchford

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