The curious case of the missing Alexa+ users – many are still waiting for ‘early access’

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The curious case of the missing Alexa+ users – many are still waiting for ‘early access’

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  ’s rollout of Alexa+ lacks much public evidence
• Technical issues may be delaying a wider release
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  claims Alexa+ is in use by hundreds of thousands of homes

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unveiled Alexa+ with great fanfare more than six weeks ago, but there hasn’t been much of a conversation among AI and voice assistant users about it since. My informal check of more than a dozen heavy Alexa users around the U.S. found none with access to it, and a

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from Reuters suggests it’s far from the explosive event

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hyped it up to be at the debut presentation.

Alexa+ is supposed to be

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’s infusion of AI into the eleven-year-old voice assistant. Using generative AI as a glow-up tool makes Alexa smarter, more useful, better at conversation, and just more intuitive as an assistant. Alexa+ is supposed to give the voice assistant many new and enhanced abilities to carry out your requests, such as processing multiple prompts at once and adapting to personalize its services. For instance, it should remember your dietary preferences while helping you order food.

Invites for early access were meant to start going out in late March. Anecdotally, none have arrived, and a look around social media doesn’t reveal any buzz either. Here at TechRadar, Alexa has, for weeks, been telling Editor at Large Lance Ulanoff that he’s “on the early access list,” but there’s still no sign of Alexa+.

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post covered by TechRadar has since been removed from the website.

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begs to differ about that conclusion. The company is expressing confidence over the current and future release of Alexa+.

“Early Access to Alexa+ is ramping up. It’s already open to hundreds of thousands of customers, and we expect it to roll out to millions over the coming month,” an

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spokesperson told TechRadar. “This is no different than other invite programs we’ve run – we scale as we learn.”

Alexa+ plans

As

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insists there is no slow-walking of Alexa+, the reasons behind an apparent delay aren’t official either. That said, the Reuters report cited possible technical issues around the speed and accuracy of the revamped Alexa, as well as higher-than-preferred costs to run the new models. There’s a bit of déjà vu here since

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made a lot of noise around an AI-enhanced Alexa in the fall of 2023, with an early preview promised in the weeks ahead that never actually happened.

It’s a far cry from the 2014 reveal of the original

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Echo, which started shipping just a few weeks after it appeared on a stage.

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might feel the stakes are too high to prioritize timing over performance this time. If Alexa+ fumbles at launch, it could undercut

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’s entire smart home strategy. Worse, it might reinforce the idea that Alexa is more of a talking timer than a true digital assistant.

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also recently made it so Alexa interactions are processed only in the cloud, removing the option for local processing. This change may boost Alexa+’s brainpower, but it also raises privacy flags that may need to be dealt with before a wide release.

So, Alexa+ technically exists, and

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swears it’s being used. But you’ll have to wait for a review of Alexa+ from someone’s home. Until then, Alexa+ is more ghost than AI ghost in the machine.

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