Nintendo Wants to Make the Switch 2 as ‘Obtainable’ as Possible

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Nintendo Wants to Make the Switch 2 as ‘Obtainable’ as Possible

The US tariffs have caused a lot of commotion, making everyone live in constant fear of hiked prices. However, Nintendo has taken a bold step to curb that. After the US tariff announcements, they kept the price of the Nintendo Switch 2 constant at $449.99 and wish to continue with it.

Still, there is no denying that the newer version costs significantly more than the original. The Nintendo Switch (2017) was introduced at $299.99, and provided more despite being cheap. It’s no surprise, as console makers usually sell their products at a loss. Why? They make their profits by selling games, creating an illusion that consumers get a bargain by getting the console.

Nintendo wishes to keep Nintendo Switch 2 available to all

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? | Image Credit: Nintendo

Doug Bowser, the president of Nintendo America, spoke to

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about their plans with Switch 2, which launches on June 5, 2025. When asked about the commitment Nintendo will hold regarding the price, Bowser said the following:

Well, we made a commitment by announcing the pricing of both the single SKU at $449 and then the bundled SKU with Mario Kart World at $499. And we really thought it was important that we established that price point, even after further tariffs were announced, to give consumers that comfort that they would be able to purchase at that price point.

While the market remains in a fluid situation, Nintendo wants to commit to the original price for Switch 2. They understand it is a difficult task, but they want to keep it as obtainable as possible.

Our commitment is to find ways within existing market conditions or changing market conditions to make our products, including Nintendo Switch 2 hardware, as obtainable as we possibly can.

As mentioned earlier, console makers sell their hardware at a loss. It is a necessary step to pull customers and lock them within the environment. The same is followed by PlayStation and Xbox as well. Which is why consumers get groundbreaking tech in their hands at a much cheaper price.

Now, Xbox recently raised the prices of its consoles following the US tariff announcement. In addition, they’ve also raised the prices of the games. While Nintendo wishes to keep the Switch 2 available to many, Xbox did the opposite. Was that greedy? You be the judge.

It could be because Xbox Series X|S has aged and many own it already. For making it available for a select few, the price rise is somewhat reasonable. Their customer base is already set, there’s no need to put up a bargain. So, maybe Nintendo will do the same in the future, who knows?

Is the $80 price tag for games necessary?

There has been a lot of drama surrounding the price hike in game prices, and Nintendo has addressed it. According to them, they charge according to the gameplay content provided by them. Bowser stated this during the interview:

We look at things such as the content, we look at the extended amount of play that would be provided through the gameplay experiences, we look at a number of different factors as we consider what the pricing may be. 

However, there is a fair point brought up by Doug Bowser during the interview. It is true that Mario Kart World was launched at a price of $80, while Donkey Kong Bananza was set at $70. Did other greedy corporations take the bait and increase the price without thinking much? Xbox, did you do an oopsie?

However, suspicion still lies on Nintendo as it could be the regular old corporate sweet talk. This can be a market test from Nintendo to see how many people buy their games at a higher price; based on that, they’ll launch their games. So it’s best to take their words with a grain of salt.

What do you think, will Nintendo keep their promise or follow the route Xbox took? Will PlayStation do the same with their current generation console? Let us know in the comments below.

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#Nintendo #Switch #Obtainable

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