YouTube Gemini AI feature will target ads when viewers most engaged

[Pelican Press 0]

This is the hidden content, please

• Sign In
• or
• Sign Up

This is the hidden content, please

• Sign In
• or
• Sign Up

Gemini AI feature will target ads when viewers most engaged

People walk by a

This is the hidden content, please

• Sign In
• or
• Sign Up

logo as

This is the hidden content, please

• Sign In
• or
• Sign Up

celebrates the 20th anniversary of the first video uploaded to

This is the hidden content, please

• Sign In
• or
• Sign Up

, at the company’s corporate headquarters in San Bruno, California, on April 23, 2025.

Josh Edelson | AFP | Getty Images

This is the hidden content, please

• Sign In
• or
• Sign Up

on Wednesday announced a new tool that will allow advertisers to use

This is the hidden content, please

• Sign In
• or
• Sign Up

’s Gemini AI model to target ads to viewers when they are most engaged with a video. 

The artificial intelligence feature, called “Peak Points,” identifies times when videos receive elevated levels of viewer attention and packages ads to be placed after those moments. Peak Points has the potential to enable more impressions and a higher click-through rate on

This is the hidden content, please

• Sign In
• or
• Sign Up

, a primary metric that determines how creators earn money on the video platform.

Peak Points uses

This is the hidden content, please

• Sign In
• or
• Sign Up

’s Gemini AI to find the most engaged moment to place an ad.

This is the hidden content, please

• Sign In
• or
• Sign Up

This is the hidden content, please

• Sign In
• or
• Sign Up

said the AI model is trained by analyzing video elements such as frames and transcripts. Peak Points is currently in a pilot program and will be rolling out over the rest of the year.

The video service announced Peak Points at its

This is the hidden content, please

• Sign In
• or
• Sign Up

Brandcast event in New York. Besides Peak Points,

This is the hidden content, please

• Sign In
• or
• Sign Up

made other announcements geared toward advertisers. With Peak Points,

This is the hidden content, please

• Sign In
• or
• Sign Up

is taking another step in monetizing AI at a time when many in Silicon Valley are prioritizing products over safety.

This is the hidden content, please

• Sign In
• or
• Sign Up

/applications/core/interface/js/spacer.png">

This is the hidden content, please

• Sign In
• or
• Sign Up

#

This is the hidden content, please

• Sign In
• or
• Sign Up

#Gemini #feature #target #ads #viewers #engaged

This is the hidden content, please

• Sign In
• or
• Sign Up

This is the hidden content, please

• Sign In
• or
• Sign Up