Uncovering the evolution of Hezbollah’s political communication strategy

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Uncovering the evolution of Hezbollah’s political communication strategy

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/applications/core/interface/js/spacer.png"> Quantitative text analysis of news coverage by Al-Manar suggests Hezbollah’s stance towards rival parties in Lebanon is driven by strategic considerations. Credit: Prof. Kota Suechika / Ritsumeikan University, Japan

Lebanon’s consociational democracy is geared toward maintaining political stability in a society that is deeply divided along religious lines. Under this power-sharing system, seats in the parliament and top government offices are allocated to representatives of the nation’s major religious sects.

However, the democratic system is characterized by severe political rivalry, which has often resulted in political vacuums. The lack of political consensus has resulted in major positions such as the seat of president lying vacant for several months and severe delays in government formation.

Hezbollah, a major political party in Lebanon, is often blamed for the dysfunction in the country’s democracy. Although Hezbollah plays a leading role in the political coalition, the March 8 Forces, and actively participates in the electoral process, the party continues to maintain its military wing, the Islamic Resistance in Lebanon. Hezbollah is also known to take hardline stances against rival parties, particularly during disputes over disarmament of its military wing.

In a recent study, Professor Kota Suechika from the College of International Relations, Ritsumeikan University, Japan, examined Hezbollah’s political communication strategy towards its rival parties from 2017 to 2023 by conducting a quantitative text analysis of news articles from Al-Manar, the party’s primary media outlet.

The findings of the study were published in

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The analysis of the tone of coverage in Hezbollah’s main media outlet revealed Hezbollah’s rational, strategic, and pragmatic political stance in its political communication. In addition, it was found that Hezbollah was increasingly critical of its rival parties during nationwide crises like the October 17 Revolution and the Beirut port blast.

The party also adopted a more critical stance during confrontations with Israel. Moreover, it became more cooperative with its rival parties after the restoration of diplomatic relations between Iran and Saudi Arabia. Furthermore, it expressed more positive views of its rivals during parliamentary election campaigns.

“This study, by employing quantitative text analysis methodologically, contributes to an underdeveloped area of Arabic-language political discourse in Middle Eastern studies. The findings of the study revealed that Hezbollah’s political communication is shaped by institutional constraints and strategic considerations within Lebanon’s consociational democracy, challenging the essentialist interpretations of Hezbollah’s conduct,” explains Prof. Suechika.

Thus, the study presents a novel approach, diverging from the primary concept of Islamism or sectarianism. It further highlights that the party is strategically choosing the best option for the organization’s survival in a changing Lebanon’s internal and external political environment.

This suggests that Lebanon’s socio-economic and political crises stemmed not from Hezbollah’s uncompromising political stance but from the inherent failures of consociational democracy itself, which fosters the unaccountable elite rule of Lebanon’s long-lasting sectarian oligarchy.

“This paper is a practical example of Area Studies 2.0, which can address the issues of prejudice and discrimination faced by the Middle East and more broadly, the Islamic world from other regions by promoting data-driven and evidence-based research,” concludes Prof. Suechika.

More information:
Kota Suechika, Hezbollah’s Political Communication Strategy in Consociational Democracy: a Quantitative Text Analysis of Al-Manar, Nationalism and Ethnic Politics (2025).

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Uncovering the evolution of Hezbollah’s political communication strategy (2025, May 12)
retrieved 13 May 2025
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