Marvel Rivals Dev Details What They Do to Not Insult Marvel’s Legacy and It Sounds Like a Lot of Work

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Marvel Rivals Dev Details What They Do to Not Insult Marvel’s Legacy and It Sounds Like a Lot of Work

When a game studio decides to tackle an IP with 85 years of history and millions of die-hard fans, they’re essentially walking into a minefield blindfolded. One wrong step and *****, the internet explodes with rage. NetEase Games seems fully aware of this danger with Marvel Rivals, and they’re not keen on taking any shortcuts.

The team’s approach to character development isn’t just thorough—it’s borderline obsessive. And honestly, when you’re dealing with characters that people have emotional connections to spanning decades, anything less would be asking for trouble.

Capturing the essence of Marvel’s iconic heroes (and villains)

Creating authentic Marvel characters for a competitive shooter isn’t just about slapping Iron Man’s armor on a generic character model and calling it a day. According to Ruan Weikang, Lead Technical Designer for Marvel Rivals, it’s a meticulous process that begins with diving deep into the source material.

As Weikang explained to

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in an interview:

Throughout Marvel Rivals’ development, delivering an authentic Super Hero experience has been our paramount design principle. For each character, we conduct exhaustive research across all source material, particularly comics, to distill their fundamental essence.

This research-heavy approach explains why characters like Hulk feel genuinely Hulk-like rather than just “big green guy who hits things.” The gamma radiation that powers him isn’t just backstory—it’s baked into his gameplay mechanics and visual design.

This might manifest as the source of their powers (such as Hulk’s gamma radiation) or defining personality traits (like Loki’s characteristic cunning as the God of Mischief). These core elements inform our gameplay design, ensuring each hero’s most distinctive qualities are faithfully translated into interactive mechanics.

What’s particularly impressive is how the team transforms iconic comic moments into playable experiences. Doctor Strange’s portal isn’t just a flashy effect—it’s a functional gameplay mechanic that truly captures the essence of the Sorcerer Supreme. It’s like they’re asking, “What would it actually feel like to BE Strange?” rather than “What would it look like if Strange was in our game?”

The collaborative process behind Marvel authenticity

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OG comic nerds first. | Image Credit: NetEase Games

The development process for Marvel Rivals isn’t happening in isolation. NetEase has established a rigorous review system with Marvel’s team, ensuring every character passes muster with the people who know these heroes best. This isn’t just a courtesy check; it’s multiple weekly discussions per character:

Our development process maintains continuous collaboration with Marvel’s veteran team. Each character undergoes thorough review through multiple weekly discussions, ensuring designs honor Marvel’s legacy while introducing innovative gameplay elements.

Imagine having your work scrutinized weekly by the keepers of Marvel’s flame. That’s enough pressure to turn coal into diamonds, which might explain why the character designs in Marvel Rivals feel so polished.

The current roster of 38 playable heroes showcases this attention to detail, from Emma Frost’s recent Hellfire Gala debut to the upcoming Ultron, who’ll ****** the party on May 30th with his army of drones.

Marvel’s team, leveraging their deep understanding of the IP and professional insight, provides invaluable guidance in exploring and amplifying each hero’s unique appeal.

This collaborative approach has brought both classic and contemporary Marvel lore to life. The Krakoa map that arrived with Emma Frost feels ripped straight from the comics, while still functioning brilliantly as a competitive battleground.

And with Ultron set to push the roster to an apocalyptic 39 characters, fans are eager to see how NetEase will balance the villain’s megalomaniacal charm with fair gameplay mechanics.

What’s your take on NetEase’s approach to Marvel characters? Do you think all this research and collaboration show in the final product? Drop your thoughts in the comments below!

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