We’re Doing the “Biggest playtesting in franchise history” Because Even We Know We Don’t Always “Get it right”

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We’re Doing the “Biggest playtesting in franchise history” Because Even We Know We Don’t Always “Get it right”

Electronic Arts is doubling down on transparency and community involvement for Battlefield 6. We all know the franchise hasn’t lived up to expectations in recent years, and EA knows that too. This new effort seems to be to regain trust and excitement around Battlefield, and it might just work.

CEO Andrew Wilson confirmed during EA’s latest earnings call that Battlefield 6 is undergoing the most expansive playtesting phase in the series’ history. So EA is recognizing its mistakes and trying to do better. Is this what we’ve waited for? Will this be the start of a comeback for Battlefield?

EA and DICE are putting everything into getting Battlefield 6 right

CEO Andrew Wilson revealed in

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some details regarding the Battlefield franchise and Battlefield 6, the upcoming title. He didn’t shy away from talking about the troubled past of the series, particularly with titles like Battlefield 5 and Battlefield 2042. From historical inaccuracy to a launch full of bugs and issues, the franchise has lost a lot of fans over the last two main games.

We’ve always worked closely with the community, but we haven’t always worked as closely as we should have. We haven’t always really worked to help them understand the things that we’re building and for us to understand the things that they really want out of a battlefield. We know that when we get it right, Battlefield is a giant franchise and often the biggest shooter in the year.

To change this, EA is leaning into its new Battlefield Labs program. Wilson described it as “the biggest playtesting initiative in franchise history,” and the numbers back that up. Over 600,000 players across North America and Europe have already signed up, with thousands of hours of playtime already being reported.

The game’s development is being led by DICE, with support from three other studios: Criterion, Motive, and Ripple Effect. You might know Criterion from Need for Speed and Burnout. The studio has paused its development for racing games to focus on Battlefield 6.

EA confirms the next Battlefield will launch before March 2026, full reveal this summer

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In its mission to compete with Call of Duty again, there’s also a rumor that the developers are making a free-to-play battle royale mode like Warzone. EA hasn’t confirmed this officially, but it would make sense since the two franchises have gone hand in hand for the longest time.

We even have a solid release window thanks to the GTA 6 delay

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As for when we can expect the launch of Battlefield 6, we also have some progress on that. With Rockstar Games confirming that Grand Theft Auto 6 will launch on May 26, 2026, EA now has a clearer window to release Battlefield 6 without fighting for sales with the most anticipated game in history.

Wilson admitted during the call that GTA’s delay made him more optimistic about Battlefield’s release and potential. “I think now, without going too far, we believe that window is clearer than it was before.” While no specific date has been announced, EA has confirmed that Battlefield 6 will release by the end of fiscal year 2026, which ends in March 2026.

Don’t forget, we also have big gaming events this year where we can expect a reveal. There is so much news to look forward to at events like Summer Game Fest, Gamescom, The Game Awards, and more. The stakes are high for this one. Do you think Battlefield 6 can redeem the franchise, or is it too late?

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#Biggest #playtesting #franchise #history #Dont

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