Is Xbox Game Pass Profitable? 6 Out of 10 Steam Top Sellers Are on Game Pass Right Now

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Is Xbox Game Pass Profitable? 6 Out of 10 Steam Top Sellers Are on Game Pass Right Now

Remember when Xbox Game Pass was supposed to be the next big failure? Like the gaming equivalent of

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Glass, something ambitious but doomed? Fast forward a few years, and it’s safe to say that the script has been flipped.

As things stand now, Game Pass is one of the most influential forces in the gaming industry. And if you need proof, just take a glance at the Steam charts right now: 6 out of the current top 10 best-selling games on Steam are also available on Game Pass.

The numbers don’t lie: Xbox Game Pass is big business

When Xbox Game Pass was first announced and launched, it was met with a mix of curiosity and heavy skepticism. Players, analysts, and developers questioned how a “

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for games” model could possibly be profitable in an industry where AAA titles cost hundreds of millions of dollars to make.

Many questions arise: Would

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eat the losses forever? Would developers get paid fairly? Would it discourage people from buying games outright?

To some, it looked like another bold, but likely unprofitable, experiment from

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, akin to the ill-fated Kinect or the early days of Mixer. The concern was valid: recurring revenue models in gaming hadn’t exactly set the world on fire before.

But

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stuck with it, and the results speak for themselves. According to recent earnings reports (via

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), Xbox gaming revenue rose 5% year-over-year for the quarter ending March 31, totaling a hefty $5.72 billion. That figure alone would be impressive, but the breakdown is even more telling.

The growth came almost entirely from content and services, which include Game Pass, a segment that jumped 8%. In plain terms, the company is making more money from selling access to games than from selling the consoles.

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And now, in May 2025, we’re looking at a Steam bestseller list where more than half of the top 10 are Game Pass titles. This isn’t just a fluke, it’s a sign of real market influence.

Titles like Clair Obscur: Expedition 33 and the Oblivion Remastered were expected to make waves; they’ve been the talk of the gaming community. Alongside them, sleeper hits like Dead by Daylight and MechWarrior 5: Clans have maintained their popularity, proving the depth of Game Pass’s appeal.

And that’s not even counting the first-party blockbusters like the upcoming Doom: The Dark Ages.

Why Game Pass is beneficial for everyone involved

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The Game Pass model appears to be benefiting everyone involved. Players get access to a huge, ever-changing library of games for a relatively low monthly fee. Developers, especially smaller teams, gain visibility and funding security (

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often pays upfront fees or milestone-based bonuses for Game Pass deals).

And

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continues to build a service ecosystem that keeps users tied to its platforms, even if they don’t own an Xbox console. Instead of banking everything on individual game sales, Game Pass builds a world where success is measured by playtime, engagement, and retention.

That opens doors for different kinds of games: more experimental, creative, or niche projects that might not have been greenlit under the old rules. So, is Xbox Game Pass profitable? Judging by the current momentum, the dominance of Game Pass titles across platforms, and the clear revenue trends from

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’s own reports, the answer is a resounding yes.

What was once seen as a risky venture is now a cornerstone of

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’s gaming empire, and perhaps a glimpse into the future of the entire industry.

As Xbox continues to grow its content library, partner with more developers, and expand Game Pass onto new devices (including TVs and handhelds), it’s safe to say that this experiment is no longer experimental. It’s foundational. And it’s only getting stronger.

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#Xbox #Game #Pass #Profitable #Steam #Top #Sellers #Game #Pass

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