[STEAM][PRESS]Google Play Posts Bizarre Sonic Tribute, Leading Even Sega to Ask 'What Are You Doing'

[Steam 0]

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Play recently decided to pay tribute to Sonic the Hedgehog on social media. Reasonable, given that the famous mascot is currently having a bit of a cultural moment. The only problem? Most of it was completely wrong.

Over the weekend,

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Play’s X/

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account took it upon itself to make an impromptu

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where the chili dog-eating hero gets older the more you scroll through it. But the

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Play’s scrapbook-esque thread's dabbling in historical revisionism of the blue hedgehog would spark a wave of corrections, even prompting *****'s own social media account to ask what was on every Sonic fan’s mind: What are you doing?

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Play’s Sonic-themed thread, which sporadically covers the blue blur’s evolution from 1991 to 2022, is now

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criticizing the social media account for its litany of factual errors.

1991 Sonic. The cover? Rotund. ******. Still fast as lightning. The actual game? 8-bit GLORY

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—

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Play (@GooglePlay)

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For instance,

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’s first threaded post of Sonic and Tails in 1991 is actually of Sonic’s 2013 mobile game. The key signifier of this error on

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Plays part is the fact that Tails isn’t Sonic’s companion in the original game. The post also refers to the original Sonic the Hedgehog as "8-bit glory" despite first releasing on the 16-bit ***** Genesis. And that's just the beginning.

what are you doing

— Sonic the Hedgehog (@sonic_hedgehog)

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Other blatant errors in

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Play’s thread include a screenshot of Sonic from 2014’s Sonic ***** cartoon saying this was the “short king” in 1993; a 2022 screenshot of Paramount Picture’s live-action Sonic that was actually from the 2020 movie, and a 2006 Sonic image from the 2017 mobile game Sonic Forces Mobile —which is available on the

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Play store.

Fans went so far as to wonder if AI was used to create the strange thread, not the least because one of the images is poorly altered to remove background characters.

2022 Sonic. Just like us, he’s healed from 2020 but isn’t quite the same

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—

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Play (@GooglePlay)

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While the endgame of

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Play’s Sonic thread ******** a mystery, what isn’t is the fact that Sonic fans are treating it like material for

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's version of a comedy club's open mic night with a sea of hilarious memes at

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Play’s expense. Here's one of our favorites.

We all know who's behind this

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— Artvader || Commission Season (@Artvader_AF)

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All in all, it was a strange moment for *****'s biggest franchise, which is otherwise celebrating the release of the

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. We called it a "fun, chaotic bonus level that nails everything that made the Sonic movies great, earning a well-deserved fist bump," and is one more step along the path toward a

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.

In the meantime, the third Sonic the Hedgehog film, starring

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, hits theaters on December 20, 2024.

Isaiah Colbert is a freelance writer at IGN.

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