Take-Two CEO Said Kevin Hart’s Borderlands Movie Actually Helped Borderlands 4 Despite Bombing

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Take-Two CEO Said Kevin Hart’s Borderlands Movie Actually Helped Borderlands 4 Despite Bombing

Sometimes, failure can lead to unexpected gains. We’ve seen it time and again in the entertainment industry, where a project might not meet expectations, yet ends up achieving something remarkably unexpected. This was certainly the case with the live-action Borderlands movie.

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Despite boasting a star-studded cast, the adaptation failed to capture the essence of the beloved video game franchise. However, in a surprising twist, Take-Two CEO Strauss Zelnick revealed that the film did something entirely unexpected, it acted as a boost for the next installment in the series.

Borderlands‘ adaptation failed but gave an unexpected boost

Borderlands is no small franchise. With its unique mix of humor, chaotic yet colorful action, and many memorable characters, the game has become a fan favorite since its debut in 2009.

So when news broke that a live-action adaptation was on the way, fans were eager to see their favorite characters come to life on the big screen. The adaptation had promise, with a star-studded cast of Kevin Hart and Cate Blanchett.

Yet, upon release, the film fell flat. Despite its strong cast and potential, it failed to capture what made the game so special. For gamers, the movie didn’t reflect the spirit of the game’s world. Naturally, many assumed the failure would hurt the Borderlands franchise as a whole.

But Take-Two’s CEO, Strauss Zelnick, provided a refreshing perspective in an interview with

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, rather than harming the brand, the movie had an unexpected positive impact.

With the launch of the movie, we actually sold more [back] catalogue than we expected, so it did provide a marketing umbrella. You are right that the movie was disappointing.

He went on to explain that the Borderlands movie (despite its poor adaptation) helped make the announcement of Borderlands 4 more popular, as players were showing increased interest in the game.

The rising trend of video game adaptations

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In recent years, adapting video games into movies and TV shows has become kind of a growing trend in Hollywood. With the success of projects like Sonic the Hedgehog, The Last of Us, and Fallout, many studios are trying to replicate this success with their own IPs.

However, the track record has been far from perfect. While a few have found success, the majority have fallen flat. Even Zelnick acknowledged that while the quality of game-based films is improving, the few successes have made it more challenging for adaptations to get it right.

He further emphasized that this is the reason why Take-Two remains very selective about bringing its intellectual properties to other media. Hopefully, others should also do the same.

As the trend of video game adaptations continues to rise, let’s hope future projects focus on creating adaptations that truly capture the magic of the games, rather than simply relying on star power to make up for a lack of substance (sounds like Minecraft movie).

In the end, the Borderlands situation reminds us that even in failure, there can be success. However, that doesn’t mean you should keep making the same mistakes. Hopefully, future adaptations can learn from past mistakes and focus on what truly makes these games special.

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#TakeTwo #CEO #Kevin #Harts #Borderlands #Movie #Helped #Borderlands #Bombing

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