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Mitchell Johnson: Are short-term gains worth long-term harm? No easy answers in sport sponsorship debates

Pelican Press

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Mitchell Johnson: Are short-term gains worth long-term harm? No easy answers in sport sponsorship debates

It would certainly be appealing to have a cleaner, more positive image with sponsors, but defining what constitutes a “good” sponsor is complex, writes Mitchell Johnson.


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#Mitchell #Johnson #shortterm #gains #worth #longterm #harm #easy #answers #sport #sponsorship #debates

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