Bing blew up last year but it’s still miles behind Google

[Pelican Press 0]

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blew up last year but it’s still miles behind

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Have you used

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search lately? There’s now a better chance than ever that some small contingent of your coworkers, friends, and family are tapping into the Copilot AI-infused

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to answer life’s most mundane and important questions.

As

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notes, during a recent

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earnings call company CEO Satya Nadella announced that

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. If they all lived in the US that would be almost half the population typing in

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.com into their web browsers to launch a search. It’s remarkable progress for the long-struggling search engine that got a fresh infusion of excitement when

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integrated a custom version of ChatGPT into what was originally known as

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AI over a year ago.

Since then,

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rechristened it as AI Copilot and spread its artificial intelligence-enhanced search and generative AI response goodness across most of

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’s core products including Windows 11, Edge, Teams, and Office.

The level of integration is so complete that it can be difficult to separate

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from Copilot in any meaningful way. If you complete a

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search, you’ll get a column of results below your query and a fast-typing, chatty Copilot on the right offering enhanced insight on your initial search. Compared to

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, which has yet to integrate

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’s new Gemini AI into the search experience,

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search results can feel a little over-stuffed.

Image 1 of 2

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results(Image credit: Future)

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results(Image credit: Future)

Information-wise,

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still does a better job of getting to the point than

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but I can’t say that the results on the former are always superior.

When I searched for “I need the best pool cleaner for a kiddy pool” both search engines front-loaded commerce links for a wide variety of pool cleaners ranging in price from $59 to hundreds (or even thousands) of dollars.

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followed with best of lists for pool vacuum reviews, but

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put useful instructions on how to use Clorox to clean my kiddie pool.

Image 1 of 2

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results(Image credit: Future)

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results(Image credit: Future)

When I asked how to save my dying orchid,

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listed a The Spruce article with its instructions at the top. On the left was some commiseration from Copilot and more natural language instructions.

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found the same article but below it listed step-by-step rescue instructions.

Again, deciding which is better may be a matter of taste. But that’s the problem, isn’t it? If

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isn’t wildly better than

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, why would people switch? And, to be clear, most people have not switched.

Statcounter Search Engine Global Market Share (Image credit: StatCounter)

This

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chart (above) best illustrates my point. The red line living in the stratosphere is

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. Now, look down until you see the blue line. That’s

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. Yes, it’s ticking up compared to Yahoo and

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(and, yes,

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is trending ever-so-slightly down), but it’s still in the single digits when it comes to market share.

140 million is a lot of people, but if

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handles a reported 8.5 billion queries per day and the average person searches 3-to-4 times a day, that means

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has at least 2.1 billion daily active users. That’s a guestimate, obviously, but it also puts

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’s progress in perspective.

Search the meaning of winning

The search engine is headed in the right direction but it has a long way to go before people start talking about “SEO” and “

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” in the same sentence. What

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does to its search algorithm can change the fortunes of entire industries.

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does not enjoy that kind of power, at least not yet.

Things could change and they could take a sharp turn if and when

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integrates Gemini into its core search. Some are already frustrated that you have to scroll through what are essentially ads before you get to your core

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search results. How will they feel when Gemini inserts its generative AI answers before that precious result? At least

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has not put Copilot responses on top of its core results, at least not yet.

I’m happy to celebrate

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’s milestone but no one should be confused about who is still king of Search Mountain and its name does not start with a B.

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#

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#blew #year #miles #

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