[STEAM] Pokémon EUIC 2025 broke records—and it’s not slowing down any time soon, says Chris Brown

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Pokémon EUIC 2025 in London, courtesy of a media pass provided by The Pokémon Company, I had the opportunity to join a panel of journalists and speak with Chris Brown—Director, Global Esports and Events Producer at Pokémon—to learn more about the event’s growth and where fans might see it go in the future.

EUIC was a record-breaking event this year, with unprecedented attendance levels for

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, VGC, and TCG. Over 6,000 competitors registered from over 50 different countries and regions, with a staggering collective prize pool of over $500,000 across the TCG, VGC, Go, and UNITE. 

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