YouTube Premium Lite Plan With Limited Ads Said to Launch Soon in Four Countries

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Premium Lite Plan With Limited Ads Said to Launch Soon in Four Countries

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is preparing to launch a cheaper version of its ad-free

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Premium subscription that could offer users access to video streaming with advertisements on some types of content, according to a report. The new plan could be called

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Premium Lite, and is expected to be introduced in four countries after being tested for several months. The Alphabet-owned video and music streaming platform has yet to announce plans to roll out a cheaper

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Premium plan, or how much it could cost.

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Premium Lite Subscribers Could See Ads in Music Videos

Citing a person familiar with

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’s plans, Bloomberg

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that the firm is planning a cheaper version of

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Premium that will soon be launched in Australia, Germany, Thailand, and the US. The purported ‘

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Premium Lite’ subscription is expected to cost less than $13.99 (roughly Rs. 1,200) per month in the US, which is the cost of the company’s ad-free plan.

While there’s no word on how much the

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Premium Lite plan might cost, the report states that customers who opt for it will see advertisements while watching music videos on the platform. As a result, users who want to watch other types of videos on the platform might not see ads unless they stream a music video.

According to the report, the new plan could benefit users who rely on

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to watch guides or informative videos, but not music videos. These users might not see ads on

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, if they avoid listening to music on the streaming platform. However, subscribers who want to view music videos without any advertisements will need to subscribe to

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Premium.

An official announcement regarding the launch of the cheaper plans is still awaited, but a company representative effectively confirmed that a new plan with “most videos ad-free” has been in testing in several markets. “As part of our commitment to provide our users with more choice and flexibility, we’ve been testing a new

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Premium offering with most videos ad-free in several of our markets,” the spokesperson told Bloomberg.

It’s currently unclear whether (or when) the company also intends to roll out the

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Premium Lite to other regions, including India. Currently,

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Premium is priced at Rs. 149 per month (a student plan is also available at Rs. 99), while the Premium Family plan costs Rs. 299 a month. Users can also opt for a

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Music Premium subscription that is priced at Rs. 119 per month.

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#Premium #Lite #Plan #Limited #Ads #Launch #Countries

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