Pokémon Go developer Niantic may sell its games division for a mere $3.5 billion

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Pokémon Go developer Niantic may sell its games division for a mere $3.5 billion

Niantic, the company that developed the wildly popular augmented reality (AR) game Pokémon Go, is reportedly

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back in 2021.

Many people still play Pokémon Go, but the game no longer enjoys the same popularity it had during its launch and the peak of the COVID-19 pandemic. There are around 80 million monthly users as numbers reported midway through last year, but that’s a steep decline from the game’s peak of

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of that.

Pokémon Go was also a breakthrough success Niantic was unable to replicate, despite its follow-ups being essentially reskins of the same AR experience. Harry Potter: Wizards Unite lasted around three years, while NBA All World survived only five months. Pikmin Bloom and Monster Hunter Now are still around, but have never been the cash cows of their older sibling. The company also raised funding in 2021 on the promise of creating a “real-world metaverse,” which has yet to materialize.

Niantic also has not been immune to the

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and killed a Marvel-related project.

The reported party Niantic is considering selling its games division to is Scopely, which is

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is part of Saudi Arabia’s government-linked Public Investment Fund, which has stakes in EA, Activision, Nintendo and more.

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