Australia’s worst-selling cars of 2024

Pelican Press · February 14, 2025

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Australia’s worst-selling cars of 2024

The passenger car market continues to slump markedly in SUV-mad and ute-hungry Australia, as some segments shrink, familiar nameplates disappear, and once-popular models fade into obscurity.

If we look at the worst-selling passenger models in Australia in 2024 purely by number of units sold, it doesn’t give us a clear picture.

After all, the “worst-selling” vehicles are often high-end sports cars and luxury cars.

For a better picture of which vehicles are declining in popularity in the market, it’s best to look at each respective segment of vehicles, and that’s where the Federal Chamber of Automotive Industries’ VFACTS report comes in handy.

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We’ve omitted the Large Cars under $70,000 segment, in which just one model still ‘competes’, plus the low-volume Upper Large over $100,000 and Sports Cars over $200,000 segments.

We’ve also excluded vehicles either discontinued or introduced during 2024.

Below are the worst-selling vehicles in each passenger car segment.

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Micro cars

Fiat 500

The good news for Fiat is its 500 range – inclusive of the petrol

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, electric

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, and their sporty Abarth versions – was the second most popular model range in this segment last year.

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The bad news? There are just two models in the segment.

Total 500 deliveries numbered 527 units in 2024, down 30.2 per cent on the previous year. The

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outsold it by more than 10 to one, with 5822 delivered – itself down 24.4 per cent on 2023’s tally.

First worst, or second-best? It depends on how you look at it…

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Light cars under $30,000

Toyota Yaris

What’s this, a Toyota on a worst-selling cars list?

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You’re reading this correctly, as despite 2263

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hatchbacks being delivered – more than the likes of the larger

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and

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and

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– the little Toyota came dead last in its segment. Note that the Yaris’ tally also includes the wildly different and more expensive GR Yaris hot hatch.

Just four models still compete in this segment: the Yaris, as well as the

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(5365 deliveries), and the new

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(6126) and

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(12,563).

Yaris deliveries were up 7.9 per cent in a segment down 22.8 per cent overall, with only the Mazda 2 posting a modest increase.

Nevertheless, it was the second worst year for *********** deliveries in the almost two-decade history of the Yaris.

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Light cars over $30,000

Audi A1

Audi confirmed back in 2021 that its

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wouldn’t be replaced at the end of its run, and it seems nobody is in a rush to buy the little hatch while they still can.

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The A1 had a very non-A1 sales performance in 2024, with deliveries slumping 61.9 per cent to just 176 units. Mini’s

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beat it by seven units despite not being on ***** for the full year.

Overall, it was the worst year for the A1 since the first generation launched here in 2011. Its corporate cousins beat it soundly, with the

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notching 331 deliveries and the

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soaring 132.1 per cent to 2154 deliveries.

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Small cars under $40,000

Skoda Scala

The

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continues to be an unfairly overlooked vehicle in its segment, and last year found just 416 new homes.

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This was a slump of 56.1 per cent on the previous year, though it’s worth noting Skoda did change over to an updated model during the year.

Still, it’s the worst full-year result for Skoda’s small car in Australia.

As with 2023, close to half of Scalas sold in Australia went to rental agencies.

Compared to the Volkswagen Group’s other small cars, which compete in a higher price bracket, the Scala did better than the

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(347) but worse than the

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(2375) and

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(2929).

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Small cars over $40,000

Peugeot 308

The

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beat out the Cupra Leon for the title of worst-selling car in this segment, with the French hatchback notching just 150 deliveries – less than half that of its Spanish rival.

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This figure was down 46.4 per cent on the previous year, with Peugeot announcing last year it would delete wagon and plug-in hybrid versions of its small car.

It did introduce the E-308 electric hatch, which is included in this tally, though only two examples were delivered.

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Medium cars under $60,000

Honda Accord

The

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has never been as popular as the

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in our market, but for the past several years it has languished in obscurity as the worst-selling vehicle in its segment.

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Sales dropped below the 200-unit mark in 2018 and have never risen past this point since, despite the introduction of a new-generation, hybrid-only model last year.

Registrations were down 4.9 per cent in a segment that was actually up 63.5 per cent, though this was almost entirely on the back of strong sales for the Toyota Camry and

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.

Hyundai delivered more than three times as many

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(506 units), while Skoda sold more than six times

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(846 units).

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Medium cars over $60,000

Genesis G70

The

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, available as either a sedan or wagon, was not only the worst-selling vehicle in its segment but also the luxury brand’s worst seller overall.

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A total of 45 examples were delivered, down 44.4 per cent. Despite being discontinued during 2024, both the

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(66 units),

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(65 units) and

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(87 units) outsold the Genesis.

It was also the worst full-year result in the G70’s history in our market.

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Large cars over $70,000

Toyota Mirai

Technically, the

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drew the short straw here with just nine units delivered. However, the hydrogen fuel-cell electric vehicle (FCEV) isn’t available to the general public, and is instead offered exclusively on lease to organisations.

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If we look instead at models available to private buyers, it’s somewhat less clear which one gets the wooden spoon.

The

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recorded 12 deliveries and the

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a total of 18, but though these vehicles still appear on their respective manufacturers’ local public websites, they exited production last year.

From these, it’s a bit of a jump up in volume to the

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, which notched up 57 registrations for an improvement of 11.8 per cent on the previous year.

Sports cars under $80,000

Mini Convertible

This segment is an eclectic one, with a mixture of relatively affordable, compact Japanese options (

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,

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and

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), as well as the larger and more expensive

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and

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.

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There’s one vehicle that’s more of an outlier than the others, though, and that’s the

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.

Just 188 reached buyers, a slump of 51.8 per cent on the previous year. That put it behind the Nissan Z (320 deliveries, down 28.7 per cent) and Toyota GR86 (614 units, down 46.3 per cent).

Excluding vehicles launched or discontinued during 2024, the droptop was Mini’s worst-selling vehicle in Australia. That’s despite the field being mostly cleared of affordable convertibles, with droptop versions of the

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and

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long gone.

An updated model is due here this year.

Sports cars over $80,000

Lexus LC

Technically, the

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and

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remain on local price lists into 2025 despite having ended production.

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A total of 47 TTs and 49 F-Types were delivered during 2024, putting them just below Lexus’ grand touring flagship, which recorded 51 deliveries (down 27.1 per cent on the year prior).

Of the 51

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registered, just two were hybrid LC500h coupes with the other 49 being the V8-powered LC500 coupe and convertible.

For 2025, the LC line moves up to the sports cars over $200,000 category.

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#Australias #worstselling #cars

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