Google to test using AI to determine users’ ages

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to test using AI to determine users’ ages

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chief executive Sundar Pichai speaks during the tech titan’s annual I/O developers conference on May 14, 2024, in Mountain View, California. 

Glenn Chapman | Afp | Getty Images

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will start using artificial intelligence to determine whether users are age appropriate for its products, the company said Wednesday.

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announced the new technique for determining users’ ages as part of a blog focused on “New digital protections for kids, teens and parents.” The automation will be used across

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products, including

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, a spokesperson confirmed. 

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has billions of users across its properties and users designated as under the age of 18 have restrictions to some

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services.

“This year we’ll begin testing a machine learning-based age estimation model in the U.S.,” wrote Jenn Fitzpatrick, SVP of

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’s “Core” Technology team, in the

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. The Core unit is responsible for building the technical foundation behind the company’s flagship products and for protecting users’ online safety. 

“This model helps us estimate whether a user is over or under 18 so that we can apply protections to help provide more age-appropriate experiences,” Fitzpatrick wrote.

The latest AI move also comes as lawmakers

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online platforms to create more provisions around child safety. The company said it will bring its AI-based age estimations to more countries over time. Meta rolled out similar features that uses AI to determine that someone may be lying about their age

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.

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, and others within the tech industry, have been ramping their reliance on AI for various tasks and products. Using AI for age-related content represents the latest AI front for

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.

The new initiative by

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’s “Core” team comes despite the company reorganization that unit last year, laying off hundreds of employees and moving some roles to India and Mexico, CNBC reported at the time. 

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kills diversity hiring targets, reviewing other DEI programs

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#test #determine #users #ages

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