Seven West Media grows audiences as digital transformation strengthens despite tight market

[Pelican Press 0]

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Seven West Media grows audiences as digital transformation strengthens despite tight market

Seven West Media has grabbed a larger slice of Australia’s television audience pie and grown digital revenue despite challenging market conditions.

Seven’s total TV audience rose 1.5 per cent during the first half of the 2025 financial year compared to the prior corresponding *******, with its bolstered streaming services offering broadening viewership — delivering strong growth of 43 per cent and offsetting a modest decline in terrestrial TV.

Seven increased its total TV revenue share to 41.5 per cent, a rise of half a percentage point, which was a record share for a non-Olympic broadcaster. This was buoyed by a successful year broadcasting the AFL and summer of cricket across multiple platforms.

SWM’s print media business continued its digital transformation with The West ***********’s digital platforms achieving 62.5 million page views, an increase of 6 million, or 10.6 per cent, year-on-year. The Nightly grew to 8.3 million page views in its ninth month post launch.

Group revenue was down 6 per cent to $727 million as a result of a soft advertising market leading to profit after tax of $18m. But costs were down 2 per cent and SWM is on track to reduce its annual cost base by between $20m and $30m for FY2025.

The balance sheet was also shored up as net debt decreased by $41m to $260 million.

SWM chief executive Jeff Howard said the first-half results reflect the ongoing soft TV advertising market but momentum was turning.

“We are carrying momentum into the second half with 7plus growth accelerating, underpinned by a step change in the monetisation of our new AFL rights,” he said.

“Based on bookings to date we are seeing an improving advertising market . . . with our cost guidance reaffirmed, we therefore expect to see earnings in the current half to modestly exceed those in the same ******* last year.”

More to come . . .

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