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[STEAM] Steam clamps down on in-game advertising with new rules that benefit players

Steam

By Steam,
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Steam, as it sets out some new rules for developers on the storefront. According to the Half-Life and Counter-Strike maker, games cannot force you to watch ads to play them, and any existing games that use this model will have to switch to new monetization systems or be removed from Steam. Valve will still allow for some forms of advertising, however, as long that advertising does not directly impede on the experience of the player.

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