Just Like Fortnite, NetEase Focusing on Their Battle Pass Monetization is a Massive Win for Marvel Rivals

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Just Like Fortnite, NetEase Focusing on Their Battle Pass Monetization is a Massive Win for Marvel Rivals

Without a doubt, Epic Games’ Fortnite popularised the idea of the Battle Pass. Today, almost every free-to-play live service game features a battle pass or a slight variation of it. Over the years, there has been some criticism about the pricing of battle passes, or the items in them, but in a free-to-play game, it’s fair for developers to set the prices on the higher side since that’s what keeps the game in business.

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Marvel Rivals also features a battle pass that allows players to unlock unique skins for a decent price (Image via NetEase Games)

NetEase Games’ Marvel Rivals is a great example as currently, it is one of the most popular games that feature a battle pass. The pricing of a few skins can be outrageous, but the price of the battle pass is decent as it gives players enough cosmetics, all while keeping the game in business.

Marvel Rivals‘ Battle Pass provides players with good cosmetics for a decent price

As a free-to-play game, Marvel Rivals also features a

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that allows players to get their hands on some exclusive cosmetics, such as skins, banners, emotes, etc. NetEase Games has adopted a neat business model that offers players the battle pass at a comparatively low price, but at the same time, they offer some exclusive skins that are quite expensive.

Since skins don’t affect the game at all, it is up to the players to choose if they want to drop money on skins. Almost all major free-to-play games that feature a battle pass don’t force players to purchase it. A battle pass can be described as a structured way that allows players to earn rewards by actively playing the game, which generates revenue and also encourages engagement.

NetEase Games is trying to put an end to mods

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The modding community has created some wild mods for Marvel Rivals (Image via NetEase Games)

Not everyone is interested in paying for skins, so some players use mods to use fancy skins. Despite being a risky move, many Marvel Rivals players have been using mods to try out fanmade skins but NetEase isn’t too pleased as it cuts their revenue. As a part of the season 1 update, the studio decided to ban mods, but that idea backfired as there was a sharp increase in the number of mods that were created after the update was rolled out.

Epic Games’ Fortnite is a well-known game that features not just one but multiple battle passes, allowing players to choose the skins they would like to unlock. Apart from this, the game offers separate bundles for collaborations. On top of this, battle passes also offer free rewards, which also include in-game currency that players can use to unlock premium items. To sum things up, free-to-play games like Fortnite and Marvel Rivals offer a great battle pass for players who wish to use unique skins without spending a lot of money.

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