Australia’s worst-selling SUVs of 2024

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Australia’s worst-selling SUVs of 2024

SUVs accounted for 56.9 per cent of the *********** new-car market last year, but not every SUV was a winner.

For every hugely popular model like the

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or

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, there were a number of considerably less popular vehicles.

For this exercise, we’ve looked at VFACTS sales data for 2024, which includes most brands in Australia with some exceptions being Mahindra, Polestar and Tesla.

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We’ve looked at which vehicle was the least popular in its respective VFACTS segment, setting aside vehicles either discontinued in 2024 or launched during that year, as well as the exclusive ‘Upper Large over $120,000’ segment.

First, a caveat: we know VFACTS segments don’t always make sense. A

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is a large SUV, for example, while its

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twin is an ‘upper large SUV’; the

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also just dropped down from being a medium SUV to a small SUV, despite its

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cousin remaining a mid-sizer.

For the sake of this article, however, we’re following this segmentation.

Light SUVs

Renault Captur

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deliveries skidded 82 per cent to just 169 units in 2024, though Renault confirmed last month it had run out of stock – it delivered just six Capturs in December 2024, for example.

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There were evidently a handful still around at the beginning of this year though, as it has subsequently delivered five in January 2025. Nevertheless, the Captur is effectively on hiatus, ahead of the launch of a facelifted model in the second half of 2025.

Its

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platform-mate was the next worst seller in the segment in 2024. However, Nissan shifted almost 10 times as many, with a total of 1674 examples reaching customers – up 33.3 per cent on 2024.

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Small SUVs under $45,000

Peugeot 2008

Peugeot delivered 346

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in Australia last year, up 5.2 per cent on the year before. It was outsold by the

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(431) and

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(493).

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However, among vehicles that offer an electric powertrain within their lineup, the 2008 had a surprisingly high EV take rate.

207 examples or 59.8 per cent were E-2008s, which has disappeared from local price lists – at least for now, as Peugeot plays coy with its electric vehicle (EV) plans for Australia.

The 2008 is now classified for 2025 as a small SUV over $45,000, which may prevent it from included in a similar article next year given the greater array of low-volume SUVs in that segment.

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Small SUVs over $45,000

Genesis GV60

It may have been Genesis’ best-selling electric vehicle (EV) in 2024, and it may have outsold the brand’s

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and

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, but the

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was deeply unpopular with just 70 reaching *********** buyers – a drop of 63.4 per cent on 2023.

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It was outsold by the

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(246) and

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(266).

Riding the same E-GMP platform as the

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and

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– mystifyingly classified as medium and large SUVs despite being sized similarly to each other – the GV60 was considerably less popular than either. Hyundai delivered 933 Ioniq 5s while Kia delivered 1785 EV6s.

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Medium SUVs under $60,000

Peugeot 3008

Déjà vu. Hey, that’s French! And here’s another French SUV at the bottom of the sales charts, with Peugeot delivering just 365 examples of its

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, down 37.5 per cent.

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It was outsold by the

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(427) and

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(752).

Peugeot was in the process of switching over to a new-generation vehicle, which may explain the drop. However, the 3008 hasn’t exceeded 1000 annual deliveries in Australia since 2021.

The 3008 is another vehicle that’s made the jump to a higher price segment for 2025.

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Medium SUVs over $60,000

Peugeot 5008

The previous-generation 3008’s boxier, three-row sibling, the

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, brings up the rear in this segment with just 40 deliveries – a drop of 78.3 per cent.

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It was outsold by the

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(81),

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(125), and

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(262).

Peugeot is introducing a new 5008 this year, though it’s never been a huge seller here. Apart from a modest uptick in 2023, Peugeot 5008 deliveries have declined every year since the first full year of this generation, 2018, where 508 examples were delivered.

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Large SUVs under $80,000

Nissan Pathfinder

Nissan delivered just 523

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in 2024. That figure was down 62.7 per cent on 2023, despite the mid-year return of more affordable trim levels that had been removed from price lists in February 2023 as a result of supply issues.

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It was outsold by the

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(724) and

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(1185). Among Nissan’s lineup, it outsold only the

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and

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.

Nissan’s local boss has

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for the Pathfinder in our market, including the foreign exchange rate, casting doubt on its future in our market.

The current-generation model arrived here late in 2022, and in its first full year on the market Nissan delivered 1401 examples. But its predecessor sold in much greater volumes early in its (lengthy) run, with 6433 examples delivered in 2015.

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Large SUVs over $80,000

Lexus RZ

Lexus’ flagship electric SUV slid backwards in 2024, with a total of 215

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delivered – a drop of 18.9 per cent. It outsold only the low-volume

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grand tourer (51) and

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sedan (11) within Lexus’ lineup.

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Within its segment, it was outsold by the

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(428) and

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(645), while among electric SUVs it was bested by the

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(619) and

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(556).

The RZ only launched here in 2023 as a more upmarket counterpart to the

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and

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.

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Upper large SUVs under $120,000

Land Rover Discovery

Just four vehicles are listed in this segment: the

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, electric

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, V8-powered

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, and the

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, which technically includes sales of not only the modern 300 Series but the ancient 70 Series wagon.

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Just 100 units separated the Discovery from the Kia EV9, with deliveries of the Land Rover falling by 12.2 per cent compared to 2023.

The Discovery wasn’t Land Rover’s worst seller in 2024, with the more affordable, mid-sized

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taking the title despite deliveries increasing 110.8 per cent to 371 units.

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#Australias #worstselling #SUVs

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