Forget the Apple Car – Porsche has been using the Apple Vision Pro with its record-breaking new Taycan

[Pelican Press 0]

Forget the Apple Car – Porsche has been using the Apple Vision Pro with its record-breaking new Taycan

Porsche has just unveiled its most dynamic Taycan so far – the Porsche Taycan Turbo GT. This takes the Taycan Turbo S, gives it more power, reduces the weight and primes it for the track. There are two versions of the new car, the Taycan Turbo GT and the Taycan Turbo GT with Weissach package, which loses the backseats and gains a rear wing to make it a record-breaking track car. 

The unveiling of any new Porsche model wouldn’t be complete without some mention of its performance credentials and a portion of the launch presentation included coverage of a record-breaking lap from the Laguna Seca raceway in California. 

It seems that Porsche CEO Oliver Blume couldn’t make it to The Golden State himself, so instead, he watched it using Apple Vision Pro. Cut to Tim Cook congratulating Porsche on their record-breaking new car, one of many examples of Porsche and Apple’s strong ongoing partnership.

Blume wasn’t just watching a video feed on Apple Vision Pro, however. He was in a full-on spatial computing mode, virtual track map, multiple windows of telematics, video feed from the car on the track – even the driver’s heart rate was displayed. A celebration of cutting-edge tech at a corporate level? You bet. 

(Image credit: Porsche / Chris Hall)

“What an amazing experience it was to join the team virtually along with Apple Vision Pro. Thanks to our custom race engineer cockpit app, it felt like I was right there in Laguna Seca with Lars [Kern, Porsche development driver],” said Blume.

“It has been great to bring the best of ******* engineering and Apple’s inspiring product innovations together.”

Cue Tim Cook’s surprise cameo. “Congratulations to you and the Porsche team on the new record you set with this incredible new vehicle. It’s these kinds of extraordinary milestones that show the world what can happen when a team of incredibly dedicated people come together to break new ground on a big idea,” said Cook.

“Porsche has always been known for excellence,” continued Cook, “and we’re proud to see a number of our products play a role in what you do. And it’s so great to see Apple Vision Pro helping reimagine track experiences.”

The mutual backslapping continued for a little longer, before Blume dropped the next nugget: “We appreciate the great partnership we have established over the years, starting with the My Porsche app on Apple CarPlay and now we’re taking it one step further with Porsche’s Apple Vision Pro race app to bring the best user experience to our employees and customers.”

The appearance of Apple Vision Pro went virtually unnoticed, however. There was no mention of any Apple Vision Pro app in the press materials and when asked at the launch site in Leipzig, there was no more information forthcoming. Porsche it seems, aren’t saying any more about it.

Chalk it down as the ultimate tease perhaps: there doesn’t seem to be a name for the app that was used – Oliver Blume himself referred to it in two different ways – but it does demonstrate that Porsche and Apple are continuing to work on technologies together beyond Apple CarPlay and the customisation of the Porsche digital displays.

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