Apple iPhone sales dip despite AI rollout

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Apple iPhone sales dip despite AI rollout

Sales of Apple iPhones dropped the end of last year, as the tech firm’s roll out of new artificial intelligence (AI) features was met with a lukewarm response.

Chief executive Tim Cook said the new features helped to drive stronger sales in the countries where they were available, such as the US.

But iPhone sales slipped about 1% overall compared with last year, to $69.1bn (£55bn).

The company is also contending with other challenges, including a sales slowdown in China and the possibility its US sales will be by President Donald Trump’s tariffs.

Apple has been gradually introducing AI features to its products, starting last year in the US.

Investors have been hoping this will re-ignite sales, which have slowed as customers hold onto their phones and other products for longer.

Mr Cook said Apple had seen a record number of purchases of new iPhones from people who already own older iPhones.

The company said overall sales rose 4% to $124.3bn, lifted by a jump in its computer sales and strong growth in its services business, which includes Apple TV, Apple News and Apple Pay.

Profits rose 7% year-on-year to $36.3bn.

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