‘Boycott’: Aussie beer company Great Northern slammed over ‘woke’ campaign move

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‘Boycott’: Aussie beer company Great Northern slammed over ‘woke’ campaign move

Aussies have voiced their outrage at a popular beer company by running over cans of the liquor, in a boycott of the company’s recent campaign which has been slammed as “woke”.

The Great Northern Brewing Company came under intense fire following a recent campaign — Outdoors for a Cause — which aimed to raise money to buy and protect land to add to national parks in support of the non-profit organisation Foundation for National Parks and Wildlife, according to Yahoo News.

However many moved to boycott the company, which typically uses imagery of people outdoors to market their beer, following the campaign’s announcement.

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group 4wd TV lashed out at the move in fear the money raised would be used to turn state parks into national parks.

“In an absolutely disgraceful move, Great Northern Brewing Co. has gone woke with a campaign to help get us locked out of forests!” 4wd TV posted to

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“Let’s save our State Forests! No more National Parks.”

However it’s understood the campaign was intended to help transform private land into national parks, not state park land.

In the comments, 4wd TV further explained their boycott.

“Great northern sells to outdoor enthusiasts who love to camp, fish, 4wd and hunt. Most of which can’t be done in a national park,” the group wrote.

“Their customers are furious that Great Northern is financially supporting national parks and hence helping to stop bush users using the bush.”

Many flocked to the comments to claim they would no longer be buying the beer.

“They have lost me as a customer,” one wrote.

“That’s the bear (sic) I drink. Not anymore. Its there to share and use by all australians. What a joke,” another added.

“Another to boycott,” wrote another.

Camera IconGreat Northern has since ‘paused’ the campaign. Supplied. Credit: Supplied

Other posts shared by 4wd TV showed a car driving over cans of Great Northern.

“#boycottgreatnorthern and #rememberbudlight,” the post read, in reference to a boycott of American beer Bud Light after they brought in transgender influencer Dylan Mulvaney to promote the brand.

Following scrutiny, Great Northern head of marketing Zac Gelman said the campaign was “paused”.

“Great Northern’s Outdoors for a Cause campaign was yesterday paused following feedback from our passionate drinkers,” Mr Gelman said.

“Our donation to the Foundation for National Parks & Wildlife will now not be used to buy land to add to national parks.

“Our donation will instead be used for the preservation of endangered species.

“Whether it’s hiking, fishing, 4-wheel driving or just relaxing, Great Northern drinkers use and preserve their precious spots in the great outdoors and we support them.”

Simon Christie from 4wd TV told Yahoo News he was “proud” of the “overwhelming impact” his company made on Great Northern.

“It’s the old go-woke, go-broke thing,” Mr Christie said.

NewsWire has contacted Great Northern’s parent company, Asahi Group, for comment, along with 4wd TV and the Foundation for National Parks & Wildlife.

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