Despite GTA 6 Delay, Take-Two Rakes in Big Bucks From 3 Ultra-Famous Live Service Games

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Despite GTA 6 Delay, Take-Two Rakes in Big Bucks From 3 Ultra-Famous Live Service Games

Recent rumors of Grand Theft Auto 6 (GTA 6) being delayed to 2026 might have caused fans to lose their hope for another year, but Take-Two Interactive is cruising along just fine. Why? Because even without its most anticipated title still in development, the company’s still making big bucks.

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The game is rumored to be delayed to next year or later. | Image Credit: Rockstar Games

Titles like GTA 5, NBA 2K, and Red Dead Redemption 2 are all still thriving, bringing in piles of cash year after year. It seems like Rockstar has perfected the live service model. So, while the wait for one game continues, other live service games are keeping the company’s lights on and the profits rolling in.

Take-Two Interactive raking in profits even without GTA 6

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The company will be profitable despite the delay. | Image Credit: Rockstar Games’ Red Dead Redemption 2

Take-Two has seen impressive financial results, with good revenue growth and solid bookings in the past year. It looks like, despite the rumored absence of GTA 6 from the fiscal year 2025, the company is still going to have a very successful year.

This is thanks in large part to the ongoing success of its other flagship games. GTA 5 continues to outperform expectations, largely due to the enduring popularity of GTA Online. It has evolved into a money-making machine, with regular updates and seasonal content keeping players engaged.

Additionally, NBA 2K is still a major moneymaker for Take-Two, with the latest release selling nearly 4.5 million units and seeing a healthy increase in recurring consumer spending. This franchise has also become a staple (despite ups and downs), contributing to the company’s consistent financial growth.

Lastly, Red Dead Redemption 2 and its online counterpart, Red Dead Online, may not generate as much attention as the other two, but the game still plays an important role in the revenue stream.

These three games and their live service models show that Rockstar has mastered the ability to create games that not only launch successfully but also remain profitable for years.

It is clear that even in the absence of a new major release like GTA 6, 2025 is going to be yet another profitable year for the company.

The future of Take-Two Interactive looks brighter than ever

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The company doesn’t rely on one game’s success and has created a huge portfolio. | Image Credit: Rockstar Games

Looking ahead, Take-Two has positioned itself for long-term success by slowly building a robust, ongoing business model that doesn’t fully rely on new game launches but on the continuous growth of its live service offerings.

As Strauss Zelnick said in an interview with

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, the company is focusing on maintaining a diverse portfolio of games that generate consistent revenue year after year.

We’re building up our live services businesses. Mobile leads here at about 50% of our net bookings but we also have live services in NBA 2K, Red Dead Redemption, GTA 5. As we build those up, they effectively are a big title in and of themselves every year.

The demand for games-as-a-service (GaaS) titles, which provide ongoing content updates and in-game purchases, is only growing. The company’s ability to successfully manage and grow these live service games positions it well for the future, even as the industry continues to evolve rapidly.

As the company continues to build a more robust and diversified business model, it’s clear that Take-Two is not just relying on one game to drive profits, it has mastered the art of making every title in its portfolio a major success.

In the end, while it’s a bummer that GTA 6 might be delayed to 2026 or later, it’s only a setback for players. Take-Two is already positioned to thrive in the years to come.

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