Buc-ee’s sues North Texas gas station chain claiming logo is too similar to beaver

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Buc-ee’s sues North Texas gas station chain claiming logo is too similar to beaver

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The Brief

Texas-based Buc-ee’s is suing Super Fuels claiming its dog logo looks to similar to the Buc-ee’s beaver.

Buc-ee’s claims Super Fuels is infringing on its copyright.

Super Fuels owns three locations in North Texas.

DALLAS – Buc-ee’s is suing a smaller North Texas gas station chain, claiming it is infringing on the copyright for the Buc-ee’s beaver logo.

Buc-ee’s sues Super Fuels over logo

A lawsuit, filed by Bucee’s in US District Court, claims Super Fuels’ logo is too similar to the Buc-ee’s Beaver.

The Super Fuels’ logo is a dog in a cape.

In the lawsuit, Buc-ees says the Super Fuels logo prominently features an “anthropomorphic and cartoon representation of a smiling animal that closely resembles a beaver, which is similarly positioned in a right-facing angle and is depicted in front of a circular background.”

The suit also notes the similar expression and coloring.

Buc-ee’s claims the logos could confuse customers and that confusion has led to a loss in sales for Buc-ee’s.

The lawsuit calls for a permanent injunction to stop Super Fuels from using the dog logo, for Super Fuels to pay Buc-ee’s for any “ill-gotten gains” and the destruction of all signs, packages and other materials with the logo.

Super Fuels owns two locations in Dallas and one in Irving.

Buc-ee’s

BASTROP, TEXAS – APRIL 8: The Buc-ees store is photographed after the solar eclipse Monday, April 8, 2024 in Bastrop. (Yi-Chin Lee/Houston Chronicle via Getty Images)

The backstory

Buc-ee’s was founded in Lake Jackson, Texas in 1982.

The chain of gas stations has since spread in the United States.

There are 51 Buc-ee’s in Missouri, Alabama, Florida, Georgia, South Carolina, Tennessee, Kentucky, Colorado and Texas.

The Source

Information in this article comes from a lawsuit filed by Buc-ee’s in the United States District Court for the Northern District of Texas.

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