[ECO]We May Be the First Sustainable Generation: Hannah Ritchie, Data Scientist

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Reading Time: 4 minutes

Data scientist Hannah Ritchie says we may be the first generation to achieve true sustainability through technological innovation and policy changes.

In 1983, Mr. Rogers was quoted: “When I was a boy and I would see scary things in the news, my mother would say to me, “Look for the helpers. You will always find people who are helping.”

Now more than ever, the world seems focused on the scary stuff. Now more than ever, we need to look for evidence of good in the world.

This is, of course, why Happy Eco News exists. While others double down on showing all that is wrong, at Happy Eco News, we find evidence of positive environmental change everywhere.

If we only look to the gloom, we will never see light.

I am always on the search for good news. It’s not in my nature necessarily, but it has become my job.

I recently discovered a (new to me)

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from 2023 by data scientist

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. In it, she presents compelling evidence that humanity has entered a pivotal moment in addressing climate change. Her analysis reveals that far from being “the last generation” facing environmental collapse, we could become the first generation to achieve true sustainability.

I love this perspective. It validates everything we have been saying on Happy Eco News for the last 7 years.

In one presentation, Hannah Ritchie turns the mainstream narrative upside down. This narrative has led to us collectively wringing our hands while polluters continue to manipulate media and politicians, buying more time to continue their exploitative practices.

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USA GDP vs Emissions from 1990 to 2016. Image: Our World In Data, CC BY 3.0, via Wikimedia Commons

Hannah Ritchie’s thesis challenges common narratives about environmental doom. By examining environmental and economic data, she demonstrates that many countries already show signs of decoupling economic growth from environmental impact. This pattern is particularly strong in countries that have implemented strong environmental policies, such as carbon pricing in the European Union and renewable energy mandates in China.

Ritchie’s presentation introduces a refined definition of sustainability beyond simply reducing environmental impact. According to Hannah Ritchie, true sustainability must balance two essential components: protecting the environment for future generations while ensuring a good quality of life for people today.

The data supporting this position certainly is compelling. For example, the United Kingdom has cut its per-capita CO2 emissions by half compared to previous generations. This reduction occurred even as GDP increased, demonstrating that economic growth doesn’t necessarily require increased emissions. Similar patterns appear in the United States, Germany, France, Spain, and Portugal.

In developing nations, renewable energy adoption is accelerating rapidly. India installed 13 gigawatts of solar capacity in 2022 alone, while Vietnam has become a leader in Southeast Asian solar deployment. China now operates the world’s largest renewable energy infrastructure, with more wind and solar capacity than all European countries combined.

Global trends also show promise. While total CO2 emissions continue to increase in developing nations, per-person emissions peaked a decade ago and are now declining. This shift coincides with rapid technological advancement in renewable energy. Solar costs have plummeted by 99.8% since 1970, with a 90% reduction in the last decade alone. Wind power shows similar cost reductions, making these renewable sources increasingly competitive with fossil fuels.

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Amsterdam and Copenhagen have built bike infrastructure, allowing people to travel safely by bike. Licensed under the Unsplash+ License

Urban planning initiatives worldwide demonstrate how cities can reduce emissions while improving quality of life. Copenhagen’s extensive bicycle infrastructure has helped reduce car usage significantly. Paris is implementing its “15-minute city” concept, where essential services are accessible within a short walk or bike ride. Barcelona’s “superblocks” reorganize neighborhoods to prioritize pedestrians and reduce traffic.

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Corporate commitments to sustainability are gaining momentum. Over 370 companies have joined the RE100 initiative, pledging to use 100% renewable electricity. Major automotive manufacturers have announced plans to phase out combustion engines, with Volvo committing to all-electric vehicle production by 2030. Technology giants like

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have pledged to become carbon-negative, removing more carbon from the atmosphere than they emit.

Agricultural innovation shows particular promise in reducing environmental impact. Vertical farming operations in Singapore and the Netherlands demonstrate how urban agriculture can produce more food with less land and water. Precision agriculture techniques using GPS and drone technology help farmers optimize resource use, while regenerative farming practices improve soil health and carbon sequestration.

Energy storage solutions are following similar trajectories. Battery costs have decreased by 98% since 1990, transforming both energy storage capabilities and transportation options. This dramatic cost reduction has contributed to peak sales of traditional combustion engine vehicles in 2017, with electric vehicle sales rising rapidly.

Hannah Ritchie emphasizes that achieving sustainability requires making low-carbon technologies the default choice through two key mechanisms: ensuring they are more affordable than high-carbon alternatives and making them functionally superior products. This approach moves away from framing sustainability as a sacrifice and instead positions it as a choice, an opportunity for innovation and improvement.

Her TED talk concludes with an important note about data communication. While environmental data showing negative trends has been crucial in raising awareness, exclusive focus on problems can lead to paralysis. Balanced reporting that includes challenges and progress provides a more complete picture and helps maintain momentum toward solutions.

This perspective doesn’t minimize environmental challenges or suggest that progress is inevitable. Instead, it highlights that technological innovation, policy changes, and continued dedication to environmental goals create real sustainable development opportunities. The data Hannah Ritchie presents indicates that we have the capability to build a sustainable world – we just need to accelerate our efforts.

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