Netflix’s ad-tier success ‘exceeded their wildest dreams’

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’s ad-tier success ‘exceeded their wildest dreams’

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(NFLX) shares are soaring after its fourth quarter results topped estimates, it raised its 2025 revenue forecast, and added nearly 19 million subscribers.

Michael Pachter, Wedbush Securities managing director of equity research, joins Morning Brief to highlight the success of

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’s ad-supported tier, which has helped reduce churn.

Pachter says the addition of the lower-cost ad tier “exceeded [

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’s] wildest dreams” because they were able to “talk people who quit into trading down to an ad-supported tier.”

Regarding live sports, Pachter believes

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should focus on special events like the FIFA Women’s World Cup instead of competing with

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(AMZN) and

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for full-season style sports rights.

To watch more expert insights and analysis on the latest market action, check out more Morning Brief here.

This post was written by Josh ******

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#Netflixs #adtier #success #exceeded #wildest #dreams

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