[STEAM] Baldur's Gate 3 publishing director thinks GTA 6 might have the "clout" to normalise a $100 price tag

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Debate continues to rage on the internetworks about whether premium video games, and especially the ones with the largest budgets, need to have higher price tags. This time, the culprit is Matthew Ball of analyst firm Epyllion, who remarks in a sprawling

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that "some gamemakers hope

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will be priced at $80-$100 [in the USA], breaking the $70 barrier and helping $50 titles to move up to $60, $60 to $70, $70 to $80, etc."

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, these comments have now been circulated on social media, and have attracted the

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mixture of responses you're probably expecting. Among those chipping in is Larian's director of publishing Michael Douse, who makes the familiar argument that overall prices for games like GTA

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, while also acknowledging that up-front price alone doesn't explain the industry's recent

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, and that few people would happily pay that much for a video game - not even Our Lord In Open Worlding GTA.

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