TikTok’s advertiser traffic drops 21% amid shutdown fears: MikMak

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TikTok’s advertiser traffic drops 21% amid shutdown fears: MikMak

TikTok is on track to shut down as early as Sunday after the Supreme Court upheld a law to ban the app in the US on January 19 if parent company ByteDance doesn’t divest from it.

Yahoo Finance senior reporter Alexandra Canal breaks down the latest data from e-commerce analytics platform MikMak, which illustrates brand advertising on TikTok has dropped 21% this quarter as advertisers migrate to other platforms. Despite speculation about the ban, analysts believe user engagement and ad spending will remain stable across other platforms.

To watch more expert insights and analysis on the latest market action, check out more Asking for a Trend here.

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#TikToks #advertiser #traffic #drops #shutdown #fears #MikMak

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