Soccer-Italy’s Serie A does deal with Meta to fight illegal streaming

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Soccer-Italy’s Serie A does deal with Meta to fight ******** streaming

MILAN (Reuters) – Meta and Serie A sealed a deal to cooperate against ******** live streaming of soccer matches, they said on Friday, as Italy’s top flight league steps up efforts to protect the value of its broadcast rights.

Under the deal, Serie A will obtain access to some Meta tools for real-time monitoring, reporting and fast removal of any Serie A games illegally streamed on the U.S. giant’s social media platforms

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“In particular, we are helping the league to develop a software which would make the reporting process easier and faster,” said Luca Colombo, country director for Meta in Italy.

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TV rights make up the bulk of revenue for Serie A teams including champions Inter, AC Milan, Napoli and Juventus.

Online search giants and social media platforms have often been blamed by right holders for facilitating access to ******** live-streaming services.

Under five-year contracts to show games in its home market until 2029, Serie A has pocketed some 4.5 billion euros ($4.7 billion) from sports streaming platform DAZN and Comcast’s pay-TV unit Sky.

“The cooperation with Meta is a first step, and I hope that other platforms will join our efforts,” said Serie A Chief Executive Luigi De Siervo.

Italian authorities have intensified efforts to counter online piracy, which is costing billion of euros to broadcasters and sports leagues globally.

Rome last year approved a law which enabled the country’s communication watchdog (AGCOM) to swiftly suppress pirate streaming channels with a focus on live events, including sports.

This month Italian police dismantled a video piracy network which had over 22 million users across Europe, with an alleged turnover of 3 billion euros a year. ($1 = 0.9521 euros)

(Reporting by Elvira Pollina; Editing by Keith Weir)

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#SoccerItalys #Serie #deal #Meta #fight #******** #streaming

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